Hops and Dreams: The Story of Sierra Nevada Brewing Co.

"On November 15, 1980, two young homebrewers opened a microbrewery in northern California. Thirty years later, Sierra Nevada Brewing Co. is widely recognized as a leader of the craft brewing revolution. This is the story of the company's rise to success"--Provided by publisher. On November 15, 1980, two young homebrewers opened a microbrewery in northern California, naming it after a nearby mountain range. Thirty years later, Sierra Nevada Brewing Co. is widely recognized as a leader of the craft brewing revolution that has changed American beer's reputation around the world. Rob Burton, professor of English at California State University, Chico, tells the story of the company's astonishing rise to success. Business,Beer,Company Profiles,Entrepreneurship