Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: Representing the Periphery (Diplomatic Studies, 12)

"Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region. Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country's political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context"--Provided by publisher Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: Representing the Periphery Copyright Contents Acknowledgements Contributors Introduction Representing the Small States of Northern Europe: Between Imagined and Imaged Communities PART 1: 1918–45: War and International Order 1: The Nationalisation of Swedish Enlightenment Activities Abroad: Civil Society Actors and Their Impact on State Politics 2: Open Diplomacy and Minority Rights: The League of Nations and Lithuania’s International Image in the Early 1920s 3: Countering “The Obtuse Arguments of the Bolsheviks”: Estonian Information Work in Sweden, the United States and Britain, 1940–1944 PART 2: 1945–89: Cold War, Diplomacy, Trade, and Culture 4: The Office for Cultural Relations: Representing Norway in the Post-War Period 5: A Public Diplomacy Entrepreneur: Danish Ambassador Bodil Begtrup in Iceland, Switzerland and Portugal, 1949–1973 6: A Total Image Deconstructed: The Corporate Analogy and the Legitimacy of Promoting Sweden Abroad in the 1960s 7: “Gaining Recognition and Understanding on her own terms”: The Bureaucracy of Finland’s Image Policy, 1948–66 8: American Mirrors and Swedish Self-Portraits: US Images of Sweden and Swedish Public Diplomacy in the USA in the 1970s and 80s PART 3: Post-Cold War: Globalisation and Transnational Markets 9: Diplomacy and Diasporas, Self-Perceptions and Representations: Baltic Attempts to Promote Independence, 1989–1991 10: Walking in Singing: Brand Estonia, the Eurovision Song Contest and Estonia’s Self-Proclaimed Return to Europe, 2001–2002 11: Public Diplomacy vs Nation Branding:The Case of Denmark after the Cartoon Crisis 12: Benevolent Assistance and Cognitive Colonisation: Nordic Involvement with the Baltic States since the 1990s Concluding Reflections Small-State Identities: Promotions Past and Present Bibliography Name Index Subject Index "Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries" provides an historical perspective on public diplomacy and nation branding in the Nordic-Baltic region during the twentieth and twenty-first centuries. It covers a range of attempts by these self-described peripheral states to represent the nation abroad