هیپ هاپ مهم است: سیاست، فرهنگ عامه و مبارزه برای روح یک جنبش

Avoiding the easy definitions and caricatures that tend to celebrate or condemn the "hip hop generation," Hip Hop Matters focuses on fierce and far-reaching battles being waged in politics, pop culture, and academe to assert control over the movement. At stake, Watkins argues, is the impact hip hop has on the lives of the young people who live and breathe the culture. He presents incisive analysis of the corporate takeover of hip hop and the rampant misogyny that undermines the movement's progressive claims. Ultimately, we see how hip hop struggles reverberate in the larger world: global media consolidation; racial and demographic flux; generational cleavages; the reinvention of the pop music industry; and the ongoing struggle to enrich the lives of ordinary youth.

Avoiding the easy definitions and caricatures that tend to celebrate or condemn the “hip hop generation,” Hip Hop Matters focuses on the fierce and far-reaching battles being waged in politics, pop culture, and academe to assert greater control over the movement. At stake, Watkins argues, is the impact hip hop will have in the lives of the young people who live and breathe the culture.

The story unfolds through revealing profiles, looking at such players as Detroit mayor Kwame Kilpatrick, widely recognized as America’s first hip-hop mayor; Chuck D, the self-described “rebel without a pause” who championed the Internet as a way to keep socially relevant rap music alive; and young activists who represent hip hop’s insurgent voice. Watkins also presents incisive analysis of the corporate takeover of hip hop; the culture’s march into America’s colleges and universities; and the rampant misogyny that undermines the movement’s progressive claims.

Ultimately, we see how the struggle for hip hop reverberates with a larger world: global media consolidation and conglomeration; racial and demographic flux; generational cleavages; the reinvention of the pop music industry; and the ongoing struggle to enrich the lives of ordinary youth.

Publishers Weekly

Beneath the glitz and glut of mainstream hip-hop, there's an underground movement of conscious rap, political angst and an anticapitalist ethos that would make even Bill Gates throw his hands in the air. That conscious rap is what Watkins, an associate professor at the University of Texas at Austin, champions in this solid book. It's an ambitious attempt to cover a culture that began in the late '70s and is now an almost universal influence on global youth. Watkins wisely chooses to focus on what has not been said-like that it was a 43-year-old woman who produced hip-hop's first hit, Rapper's Delight, or that hip-hop lit is one of the fastest-growing markets in book publishing. He tells his version of hip-hop's history in lyrical prose, often mirroring the rhythms and wordplay of the music he's discussing. He doesn't assert an overt thesis, but it's clear he believes that the more conscious, political hip-hop (think Common instead of Fifty Cent) is what has the potential to revolutionize youth, and by extension, America. This is undoubtedly a book for fans, but it is also an intriguing look at how hip-hop has become part of a universal cultural conversation. (Aug.) Copyright 2005 Reed Business Information.

From its humble beginnings in the Bronx to its transformation into a multibillion-dollar global industry, hip hop has stirred constant and contentious debate. Avoiding the simple caricatures that either celebrate or condemn this powerful movement, S. Craig Watkins produces one of the most thorough accounts of hip hop yet. Hip Hop Matters delves deeply into the phenomenal world that hip hop has created and comes up with a portrait that is as big, brave, and vibrant as the movement itself. Readers see the brilliance and blemishes of hip hop's entrepreneurial elite and also discover a thriving digital underground, hip-hop inspired literature, young political activists, and the movement's own intelligentsia. Watkins punctuates this meticulously researched book with revealing anecdotes and astute analysis of the corporate takeover of hip hop, the culture's march into America's colleges and universities, and the rampant misogyny threatening hip hop's progressive potential. He also offers revealing portraits of some of hip hop's most intriguing personalities-Sylvia Robinson, Grandmaster Flash, Chuck D, Jay-Z, Hype Williams, and Eminem-and influential brands-FUBU and Def Jam. Ultimately, we see how the struggle for hip hop reverberates in a world bigger than hip hop: global media, racial and demographic change, the reinvention of the pop music industry, urban politics, the moral and public health of young people, and their relentless desire to be heard and respected. It is the spectacular convergence of these and other issues that makes hip hop one of the more compelling stories of our time. Which people and what forces are vying to control a movement that has become a lucrative pop culture industry as well as an insurgent voice for the young and the disenfranchised' Watkins's incisive and timely book decisively answers the question and shows why now, more than ever, hip hop matters. From the Hardcover edition Avoiding the easy definitions and caricatures that tend to celebrate or condemn the "hip hop generation," Hip Hop Matters focuses on the fierce and far-reaching battles being waged in politics, pop culture, and academe to assert greater control over the movement. At stake, Watkins argues, is the impact hip hop will have in the lives of the young people who live and breathe the culture. The story unfolds through revealing profiles, looking at such players as Detroit mayor Kwame Kilpatrick, widely recognized as America's first hip-hop mayor; Chuck D, the self-described "rebel without a pause" who championed the Internet as a way to keep socially relevant rap music alive; and young activists who represent hip hop's insurgent voice. Watkins also presents incisive analysis of the corporate takeover of hip hop; the culture's march into America's colleges and universities; and the rampant misogyny that undermines the movement's progressive claims. Ultimately, we see how the struggle for hip hop reverberates with a larger world: Global media consolidation and conglomeration; racial and demographic flux; generational cleavages; the reinvention of the pop music industry; and the ongoing struggle to enrich the lives of ordinary youth Remixing American Pop -- A Great Year In Hip Hop -- Fear Of A White Planet -- The Digital Underground -- Move The Crowd -- Young Voices In The Hood -- Our Future-- Right Here, Right Now! -- We Love Hip Hop, But Does Hip Hop Love Us? -- Artificial Intelligence? S. Craig Watkins. Includes Bibliographical References (p. 261-282) And Index. The author explores the evolution of hip hop and the backlash against it, from Detroit Mayer Kwame Killpatrick, the nation's first hip hop mayor, to the reception of the music on college campuses, where debates over its misogyny thrive.