High Visibility : The Making and Marketing of Professionals Into Celebrities

This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subject matter. Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of examples and case studies of celebrities from all walks of professional life, this book reveals the sophisticated marketing techniques used to separate the leaders from the followers with analyses of The Celebrity Industry: The key players in the image-making industry who shape the "celebrity culture"; The Building Blocks and Techniques of Transformation: The tools people use to change and shape their personalities and images to meet the success criteria of their professions; and Image Management: The techniques used by successful professionals to sustain their image over time. High Visibility provides a blueprint for every professional who wants to maximize his or her potential for success The classic guide to personal and public image making--now updated for the digital ageThe groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, bestselling author of Positioning and Marketing Warfare"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."--Peter Carlson, Washington PostToday, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual. Stand out from the others in your profession by adopting the sophisticated marketing techniques used to separate the leaders from the followers. This ground-breaking book describes and explains the whole new industry that has evolved to help you achieve "visibility" in your professional life. Based on hundreds of examples and case studies of celebrities from all walks of professional life, the tools and techniques revealed inside will help you to:-- Enhance, improve, and expand your image-- Sustain your image over time-- Get new and added respect as a practitioner