Hidden Persuaders in Cocoa and Chocolate : A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals

__Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals__ provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. * Provides an overview of the tastes, aromas and notes describing cocoa and chocolate * Features scientific explanations of the volatile and non-volatile aspects of each flavor * Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors

Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement.

• Provides an overview of the tastes, aromas and notes describing cocoa and chocolate
• Features scientific explanations of the volatile and non-volatile aspects of each flavor
• Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors

Flavors can be seen as hidden persuaders in the consumer decision making process, so understanding flavors and how consumers are triggered by them is critical in the research and development of new products. Hidden Persuaders of Cocoa and Chocolate provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas, and notes, the book broadens the language for describing chocolate by storytelling about ingredients including relating the tasting experience to "pairing flavors." This resource, designed for both academics and those working in research and development, equips the reader with the language to describe the sensory attributes, for the purposes of new product development or (sensory) quality improvement. --Back cover