Hearts and Minds: US Cultural Management in 21st Century Foreign Relations (American Studies and Media)

This volume looks at a key component of recent US foreign relations, namely, its emphasis on «hearts and minds» as part of its cultural management of the global Other. The authors collected here analyze to what extent we can frame the intent and consequences of this term as a coherent policy, discussing how to think about foreign policy strategies that involve the management of cultural relations. «Including fascinating first-hand and deeply-researched accounts of the workings of various US institutions (many of them ‘cultural'), this volume is a must for an understanding of the power the US projects worldwide.» Professor Laleh Khalili, SOAS University of London «This fascinating collection reveals the nuance and complexity behind a seemingly banal phrase.» Professor David Schmid, State University of New York at Buffalo Table of Contents Matthew ChambersIntroduction Policy Tess Lea and Stuart Rollo • A Servant Is Not Greater Than His Master: American Primacy in Australian Security Robert D. Eldridge • No Better Friend: The Outreach Efforts of the United States Marine Corps in Japan and the Asia-Pacific Michael C. Davies • Ebb and Flow: How Strategic Culture, Operational Art, and Threat Perceptions Have Defined the Engagement with Culture Institutions Mehmed Ali • The Matrimony of Patrimony: The Troubled Marriage of Museums and Mission in U.S.-Occupied Iraq Natalia Grincheva • The Museum Dimension of American ‘Soft Power’: A Genealogy of Cultural Diplomacy Institutions Media Juan Luis Manfredi • MOOCs and Foreign Affairs: New Challenges for Diplomacy Yasmin Djabarian • Shaping the U.S. Image in Iran via Satellite: VOA’s Simaye Amrica and Its Projection of America’s Attractiveness Serena Fusco • ‘These Girls Hold Our Future in Their Hands’: The Case of Girl Rising Language Eunice Seixas • ‘Hearts and Minds’: Discursive Uses and Impacts in US-Russia Relations Karyn Hollis • Quantitative Linguistic Analyses of the Phrase ‘Hearts and Minds’: From the Spiritualism of The King James Bible to the Militarism of Wikileaks Cables About the Authors "This volume looks at a key component of recent US foreign relations, namely, its emphasis on 'hearts and minds' as part of its cultural management of the global Other. The authors collected here analyze to what extent we can frame the intent and consequences of this term as a coherent policy, discussing how to think about foreign policy strategies that involve the management of cultural relations; 'Including fascinating first-hand and deeply-researched accounts of the workings of various US institutions (many of them 'cultural'), this volume is a must for understanding of the power the US projects worldwide'--Professor Laleh Khalili, SOAS University of London; 'This fascinating collection reveals the nuance and complexity behind a seemingly banal phrase'--Professor David Schmid, State University of New York at Buffalo"--Provided by publisher "This volume looks at a key component of recent US foreign relations, namely, its emphasis on 'hearts and minds' as part of its cultural management of the global Other. The authors collected here analyze to what extent we can frame the intent and consequences of this term as a coherent policy, discussing how to think about foreign policy strategies that involve the management of cultural relations"--Résumé de l'éditeur While the slogan "Hearts and Minds" has retained its militaristic association, it has extended out into other sectors such as cultural programs as well as NGO involvement in relief, infrastructure-rebuilding, and educational efforts. This book provides the reader with some context and illumination to these issues.