Health Promotion Programs: From Theory to Practice (Jossey-Bass Public Health)

Comprehensive coverage, real-world issues, and a focus on the practical aspects of health promotion Health Promotion Programs combines theory and practice to deliver a comprehensive introduction to the planning, implementation, and evaluation of health promotion programs. Presenting an overview of best practices from schools, health care organizations, workplaces, and communities, this book offers clear, practical guidance with an emphasis on hands-on learning. This new second edition has been updated to include discussion on today's important issues, including health equity, the Affordable Care Act, big data, E-health, funding, legislation, financing, and more. New coverage includes programs for underserved priority populations at a geographically-diverse variety of sites, and new practice and discussion questions promote engagement on highly-relevant topics. Public health is a critical aspect of any society, and health promotion programs play an important role. This book provides clear instruction, practical guidance, and multiple avenues to deeper investigation. Plan health promotion programs from the basis of health theory Gain in-depth insight on new issues and challenges in the field Apply what you're learning with hands-on activities Access digital learning aids and helpful templates, models, and suggestions Designed to promote engagement and emphasize action, this book stresses the importance of doing as a vital part of learning—yet each step of the process is directly traceable to health theory, which provides a firm foundation to support a robust health promotion program. Health Promotion Programs is the essential introductory text for practical, real-world understanding. Cover Title Page Copyright Dedication Contents List of Figures and Tables Editors The Contributors SOPHE Preface Acknowledgments Part 1: Foundations of Health Promotion Programs Chapter 1: What Are Health Promotion Programs? Health, Health Promotion, and Health Promotion Programs Historical Context for Health Promotion Healthy People: A National Public-Private Partnership to Promote Health Impact of the Patient Protection and Affordable Care Act on Health Promotion Health Education and Health Promotion Settings for Health Promotion Programs Stakeholders in Health Promotion Programs Advisory Boards Health Promotion, Health Care, and eHealth Summary For Practice and Discussion Key Terms References Chapter 2: Advancing Equity and Eliminating Health Disparities Population Groups Experiencing Health Inequities and Disparities Understanding Racial and Ethnic Differences in Health Program Strategies to Achieve Health Equity and Eliminate Health Disparities Among Minorities Engage Minority Groups and Communities Directly in Addressing Health Promotion Issues Summary For Practice and Discussion Key Terms References Chapter 3: Theory in Health Promotion Programs Theory in Health Promotion Programs Foundational Theories/Models: Intrapersonal Level Foundational Theories/Models: Interpersonal Level Foundational Theories/Models: Population Level Foundational Theories/Models Applied Across the Levels Health Promotion Program Planning Models Using Health Theories and Planning Models Summary For Practice and Discussion Key Terms References Part 2: Planning Health Promotion Programs Chapter 4: Assessing the Needs of Program Participants Defining a Needs Assessment Conducting a Health Needs Assessment Promoting a Needs Assessment Using Primary Data Methods and Tools Using Secondary Data Methods and Tools Reporting and Sharing the Findings Summary For Practice and Discussion Key Terms References Chapter 5: Making Decisions to Create and Support a Program Identifying a Mission Statement, Goals, and Objectives Writing Program Objectives Deciding on Program Interventions Selecting Health Promotion Materials Using Evidence-Based Interventions Developing Effective Policies and Procedures Transitioning to Program Implementation Summary For Practice and Discussion Key Terms References Part 3: Implementing Health Promotion Programs Chapter 6: Implementation Tools, Program Staff, and Budgets From Program Planning to Action Planning Preparing a Logic Model Using a Gantt Chart to Guide Implementation Additional Implementation Planning Tools Planning for Implementation Challenges Hiring and Managing High-Quality Program Staff Budgeting and Fiscal Management Summary For Practice and Discussion Key Terms References Chapter 7: Advocacy Creating an Advocacy Agenda for a Program Advocacy as a Professional Responsibility Examples of Successful Health Policy Advocacy Becoming Fluent in the Language of Advocacy Forming Alliances and Partnerships for Advocacy Advocacy Methods Advocacy and Technology Summary For Practice and Discussion Key Terms References Chapter 8: Communicating Health Information Effectively Communication in Health Promotion Programs Developing a Communication Plan for a Site Developing and Pretesting Concepts, Messages, and Materials Summary For Practice and Discussion Key Terms References Chapter 9: Where Money Meets Mission: Developing and Increasing Program Funding Knowing Program Funding Sources of Program Funding Funding Varies by Program Participants and Setting Writing a Grant Proposal Maintaining Relationships with Funders Fundraising Working with Board Members Summary For Practice and Discussion Key Terms References Part 4: Evaluating and Sustaining Health Promotion Programs Chapter 10: Evaluating Health Promotion Programs Why Evaluate a Health Promotion Program? How Do I Get Started? Evaluation Frameworks Evaluation Design Data Collection and Analysis Evaluation Reports Implementing an Evaluation Summary For Practice and Discussion Key Terms References Chapter 11: Big Data and Health Promotion Programs What Is Big Data? Data Mining with Health Promotion Big Data Big Data Enhances the Impact and Sustainability of Health Promotion Programs Big Data Challenges Health Information Management and Health Informatics Professionals: Big Data Professional Fields Summary For Practice and Discussion Key Terms References Chapter 12: Leadership for Change and Sustainability Catalyzing and Mastering Change Engaging Participants and Building Support Collective Impact Networking, Outreach, and Referrals Online Communities Ensuring Competence Through Credentialing Implementation Science to Improve Program Effectiveness Enhancing Program Impact and Sustainability Summary For Practice and Discussion Key Terms References Part 5: Health Promotion Programs in Diverse Settings Chapter 13 Promoting Health in Schools and Universities Rationale for Promoting Health in Schools and Universities Evolving Role of Promoting Health in Schools and Universities Current Role of Promoting Health: Preschool Through Postsecondary Schooling and Universities Resources and Tools Challenges Career Opportunities Summary For Practice and Discussion Key Terms References Chapter 14: Patient-Centered Health Promotion Programs in Health Care Organizations Historical Context and Evolution of Engaging Patients and Families in the Design and Delivery of Health Promotion Programs Effective Programs in Health Care Organizations Health Promotion Resources Challenges for Programs in Health Care Organizations Career Opportunities Summary For Practice and Discussion Key Terms References Chapter 15: Health Promotion Programs in Workplace Settings Workplace Health Promotion-A Brief History and Current Trends Leading by Example: Workplace Success Stories The Future of Workplace Health Promotion Career Opportunities in Workplace Health Promotion Resources and Tools Summary For Practice and Discussion Key Terms References Chapter 16: Promoting Community Health: Local Health Departments and Community Health Organizations Brief History of Community Health Organizations Local Health Department Services Community Health Organization Services Resources and Tools Challenges Career Opportunities Summary For Practice and Discussion Key Terms References Glossary Index EULA "This book combines theory and practice to deliver a comprehensive introduction to the planning, implementation, and evaluation of health promotion programs. Presenting an overview of best practices from schools, health care organizations, workplaces, and communities, this book offers clear, practical guidance with an emphasis on hands-on learning. This new second edition has been updated to include discussion on today's important issues, including health equity, the Affordable Care Act, big data, E-health, funding, legislation, financing, and more."--Publisher