Health Literacy From A to Z: Practical Ways to Communicate Your Health Message, Third Edition

Health Literacy from A to Z: Practical Ways to Communicate Your Health Message, Third Edition is for someone who cares a lot about communicating health messages in ways that patients and the public can understand. In other words, this book is written for you. It is intended as an easy-to-use guide. Its purpose is to inform and inspire you without being overwhelming. There are 43 stand-alone chapters arranged alphabetically from A to Z. Each chapter includes: Starting Points . Introductory information with context for the strategies that follow. Strategies, Ideas, and Suggestions. How-to tips for communicating clearly. Stories from Practice. Real-life experiences that make key points "come alive." Cited Sources. References from podcasts, research papers, books, articles, and more. Sources to Learn More. Ways to continue learning about each topic. Contents 6 Acknowledgements 10 Foreword 12 An Introduction to This Book 16 About Health Literacy 20 Assessment Tools for Health Literacy 30 Assessment Tools for Readability 36 Business Side of Health Literacy 42 Community Connections 48 Confirm Understanding: Teach-back & Feedback 54 Continuum of Care 60 Decisions About Treatment, End-of-Life Choices, or Whether to Participate in Clinical Trials 68 Document Design 76 Ethics of Simplicity 82 Forms and Other Reading-To-Do Documents 86 General Public: Traditional Media 92 General Public: Public Health Concerns 96 Health Equity in the Context of Health Literacy 102 Humor and Healing 110 Interpreters and Translators 114 Jargon, Acronyms, and Other Troublesome Words 122 Know Your Audience: Children and Youth 128 Know Your Audience: Culture and Language 132 Know Your Audience: Emotions, Cognition, and Behavioral Health 140 Know Your Audience: Hearing Loss 148 Know Your Audience: Literacy 154 Know Your Audience: Older Adults 158 Know Your Audience: Vision Problems 164 Learning and Teaching 168 Listening and Speaking 174 Metaphors, Similes, and Analogies 180 Numeracy: Numbers and Data 184 Organizations: Health Literacy Across Programs, Companies, Communities, and Countries 192 Patient and Family Perspective 198 Plain Language 206 Question-Asking 214 Regulatory and Legal Language 218 Stories 224 Technology: E-health 230 Technology: Online Teaching and Video Games 238 Technology: Social Media and Podcasts 242 Universal Design 248 Visuals 254 Writing for the Web 262 X-tras 268 You: Compassion, Empathy, and Humanity 274 Zest and Pizzazz 278