Health Communication: Strategies and Skills for a New Era: Strategies and Skills for a New Era

"Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we 'hear' information from health care providers as well as guidance on how to be a thoughtful consumer of health information"--Publisher's description Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication. Health Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication. Key - Explores media representations and consumption of health information and audiences defined by demographic and cultural factors - Offers examples and features that are geared to smaller scale projects, (e.g., school based, community based, and health center based projects) - Presents current, practical methods for the use of digital and interactive media in health communication interventions - Includes coverage of health disparities, womens health, and health literacy - Covers worksite health, school health, and healthcarerepresenting key industries where health communication skills are in demand Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community -based program planning, and social marketing constructs to provide students with the tools to develop effective and culturally appropriate health communication.-- Back cover Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health