HBR Guide to Persuasive Presentations (HBR Guide Series) (Harvard Business Review Guides)

TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: • Win over tough crowds • Organize a coherent narrative • Create powerful messages and visuals • Connect with and engage your audience • Show people why your ideas matter to them • Strike the right tone, in any situation Terrified Of Speaking In Front Of A Group? Or Simply Looking To Polish Your Skills? No Matter Where You Are On The Spectrum, This Guide Will Give You The Confidence And The Tools You Need To Get Results. Learn How To Win Over Tough Crows, Organize A Coherent Narrative, Create Powerful Messages And Visuals, Connect With And Engage Your Audience, Show People Why Your Ideas Matter To Them, And Strike The Right Tone, In Any Situation. Understand The Audience's Power -- Segment The Audience -- Present Clearly And Concisely To Senior Executives -- Get To Know Your Audience -- Define How You'll Change The Audience -- Find Common Ground -- Define Your Big Idea -- Generate Content To Support The Big Idea -- Anticipate Resistance -- Amplify Your Message Through Contrast -- Build An Effective Call To Action -- Choose Your Best Ideas -- Organize Your Thoughts -- Balance Analytical And Emotional Appeal -- Lose The Jargon -- Craft Sound Bites -- Apply Storytelling Principles -- Create A Solid Structure -- Craft The Beginning -- Develop The Middle -- Make The Ending Powerful -- Add Emotional Texture -- Use Metaphors As Your Glue -- Create Something They'll Always Remember -- Choose The Right Vehicle For Your Message -- Make The Most Of Slide Software -- Determine The Right Length For Your Presentation -- Persuade Beyond The Stage -- Share The Stage -- Think Like A Designer -- Create Slides People Can Get In Three Seconds -- Choose The Right Type Of Slide -- Storyboard One Idea Per Slide -- Avoid Visual Clichés -- Arrange Slide Elements With Care -- Clarify The Data -- Turn Words Into Diagrams -- Use The Right Number Of Slides -- Know When To Animate -- Rehearse Your Material Well -- Know The Venue And Schedule -- Anticipate Technology Glitches -- Manage Your Stage Fright -- Set The Right Tone For Your Talk -- Be Yourself -- Communicate With Your Body -- Communicate With Your Voice -- Make Your Stories Come To Life -- Work Effectively With Your Interpreter -- Get The Most Out Of Your Q&a -- Build Trust With A Remote Audience -- Keep Remote Listeners Interested -- Keep Your Remote Presentation Running Smoothly -- Build Relationships Through Social Media -- Spread Your Ideas With Social Media -- Gauge Whether You've Connected With People -- Follow Up After Your Talk. Nancy Duarte. Includes Index. Introduction 18 Section 1: AUDIENCE 21 Understand the Audience’s Power 23 Segment the Audience 25 Present Clearly and Concisely to Senior Executives 28 Get to Know Your Audience 30 Define How You’ll Change the Audience 32 Find Common Ground 34 Section 2: MESSAGE 37 Define Your Big Idea 39 Generate Content to Support the Big Idea 41 Anticipate Resistance 44 Amplify Your Message Through Contrast 46 Build an Effective Call to Action 48 Choose Your Best Ideas 50 Organize Your Thoughts 53 Balance Analytical and Emotional Appeal 56 Lose the Jargon 58 Craft Sound Bites 61 Section 3: STORY 63 Apply Storytelling Principles 65 Create a Solid Structure 67 Craft the Beginning 69 Develop the Middle 72 Make the Ending Powerful 74 Add Emotional Texture 76 Use Metaphors as Your Glue 79 Create Something They’ll Always Remember 81 Section 4: MEDIA 85 Choose the Right Vehicle for Your Message 87 Make the Most of Slide Software 90 Determine the Right Length for Your Presentation 93 Persuade Beyond the Stage 95 Share the Stage 97 Section 5: SLIDES 99 Think Like a Designer 101 Create Slides People Can “Get” in Three Seconds 103 Choose the Right Type of Slide 106 Storyboard One Idea per Slide 110 Avoid Visual Clichés 113 Arrange Slide Elements with Care 115 Clarify the Data 121 Turn Words into Diagrams 127 Use the Right Number of Slides 133 Know When to Animate 135 Section 6: DELIVERY 137 Rehearse Your Material Well 139 Know the Venue and Schedule 141 Anticipate Technology Glitches 143 Manage Your Stage Fright 146 Set the Right Tone for Your Talk 148 Be Yourself 150 Communicate with Your Body 153 Communicate with Your Voice 156 Make Your Stories Come to Life 158 Work Effectively with Your Interpreter 160 Get the Most out of Your Q&A 163 Build Trust with a Remote Audience 166 Keep Remote Listeners Interested 169 Keep Your Remote Presentation Running Smoothly 172 Section 7: IMPACT 174 Build Relationships Through Social Media 176 Spread Your Ideas with Social Media 180 Gauge Whether You’ve Connected with People 183 Follow Up After Your Talk 186 Index 188 About the Author 200