Harvard Business Review on Measuring Corporate Performance (Harvard Business Review Paperback Series)

In an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, "The Harvard Business Review Paperback" series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. The works collected in "Harvard Business Review on Measuring Corporate Performance" - including the three groundbreaking articles on the balanced scorecard by Kaplan and Norton - offer managers practical guidance for measuring their intangible assets (customer relationships, internal business processes, and employee learning) and aligning corporate strategy accordingly. In The Knowledge Economy, A Company's Success Rests As Much On Its Ability To Measure The Performance Of Its Intangible Assets (such As Customer Relationships, Internal Business Processes, And Employee Learning) As On Its Aptitude For Monitoring Traditional Financial Measures. Yet The Tasks Of Evaluating The Latest Performance Measures And Aligning Your Corporate Strategy Accordingly Pose Serious Challenges To Managers Who Must Balance Daily Business Demands With Long-term Strategic Goals. The Works Collected In This Volume - Including Three Seminal Articles On The Balanced Scorecard By Kaplan And Norton - Address These Challenges, Offering Insights From Such Leading Thinkers As Peter Drucker, As Well As Practical Guidance For Developing Today's Relevant Measures.--jacket. The Information Executives Truly Need / Peter F. Drucker -- The Performance Measurement Manifesto / Robert G. Eccles -- Tapping The Full Potential Of Abc / Joseph A. Ness And Thomas G. Cucuzza -- How High Is Your Return On Management? / Robert Simons And Antonio Dávila -- How The Right Measures Help Teams Excel / Christopher Meyer -- The Balanced Scorecard - Measures That Drive Performance / Robert S. Kaplan And David P. Norton -- Putting The Balanced Scorecard To Work / Robert S. Kaplan And David P. Norton -- Using The Balanced Scorecard As A Strategic Management System / Robert S. Kaplan And David P. Norton. Articles Reprinted From Harvard Business Review. Includes Bibliographical References And Index. The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. The works collected in Harvard Business Review on Measuring Corporate Performance--including the three groundbreaking articles on the balanced scorecard by Kaplan and Norton--offer managers practical guidance for measuring their intangible assets (customer relationships, internal business processes, and employee learning) and aligning corporate strategy accordingly. A Harvard Business Review Paperback. Eight essays by experts in the field explore the measurement of intangible assets and the effect of those assets' performance upon a corporation's strategic planning process