Hands-on guide to creating Flash advertising : from concept to tracking microsites : microsites, video ads and more

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com * Part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects * Author is a senior multimedia developer with one of the nation's largest advertising agencies. * Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site Content: The Focal Press Hands-On Guide Series , Page ii Copyright , Page iv Dedication , Page v Foreword , Pages xi-xii Acknowledgments , Page xiii About the Author , Pages xv-xvi Introduction , Pages xvii-xxi Chapter 1 - Flash Advertising Quick Start , Pages 1-15 Chapter 2 - Constants and Considerations , Pages 17-28 Chapter 3 - Designing Banner Ads , Pages 29-39 Chapter 4 - Preparing and Building Ads , Pages 41-67 Chapter 5 - Forms and Data in Ads , Pages 69-77 Chapter 6 - File Optimization , Pages 79-101 Chapter 7 - Third-party Rich-media Technologies , Pages 103-109 Chapter 8 - Trafficking and Tracking Your Ads , Pages 111-125 Chapter 9 - Designing Microsites , Pages 127-135 Chapter 10 - Preparing and Building Microsites , Pages 137-153 Chapter 11 - Driving Traffic to Your Microsite , Pages 155-167 Chapter 12 - Advertising Examples , Pages 169-179 Chapter 13 - Snippets and Classes , Pages 181-219 Index , Pages 221-231