Handbook of Research on Consumerism in Business and Marketing : Concepts and Practices

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians. Title Page Copyright Page Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series Editorial Advisory Board and List of Reviewers Table of Contents Detailed Table of Contents Foreword Preface Acknowledgment Section 1: Conceptual Evolution and Philosophical Underpinnings Chapter 1: Consumerism Chapter 2: Corporate Social Responsibility (CSR) as a People Caring Concept Chapter 3: The Evolution of Consumerism in the Marketing Education Chapter 4: CyberEthics Case Study Section 2: Macro and Interdisciplinary Issues on Consumerism Chapter 5: Green Marketing Strategy Chapter 6: Anatomy of Green Marketing Chapter 7: Towards Sustainable Data Centre Operations in the UK Chapter 8: Sustainable Food Consumption Macro Issues Chapter 9: Consonant, Resonant and Social Relations between Firm and Consumer Section 3: Implications of Identity on Marketing and Branding from Consumerist Perspectives Chapter 10: The Meaning of Consumption Chapter 11: Predicting Behavioral Intentions Toward Sustainable Fashion Consumption Chapter 12: Consumer Preferences and Key Aspects of Tourism and Hospitality Marketing on Island Destinations Chapter 13: Consumer Confidence in Responsible Tourism Chapter 14: The Psychology of Consumerism in Business and Marketing Section 4: Consumerism as a Source for Innovation and Corporate Strategies Chapter 15: Consumerism and Innovation Chapter 16: Open Innovation through Customers Chapter 17: Open Innovation through Customers Chapter 18: Crowdsourcing Corporate Sustainability Strategies Chapter 19: Consumerism, Market Analysis and Impact on Business Plan Definition Chapter 20: Consumer Boycotts as a Consequence of Consumerism Section 5: Consumerism Cases in Selected Industries Chapter 21: The Social Side of Consumerism Chapter 22: From Food Waste Management to a Holistic Global House Chapter 23: Consumption, Anti-Consumption and Consumption Communities Compilation of References About the Contributors Index "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"-- Provided by publisher