Handbook of Media Management and Economics, 2nd Edition

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data. Cover 1 Title 4 Copyright 5 Dedication 6 Contents 8 Contributors 12 MME Handbook Editorial Review Board 14 Foreword: Media Industry Sustainability Challenges 15 Preface 18 Part I MME Research: Foundation and Overview 22 1 Media Management and Economics Research: A Historical Review 24 2 Theoretical Approaches in Media Management Research Revised 38 3 Evolving Research and Theories in Media Economics 57 4 Media Management and Economics Research in Europe 73 5 Media Management and Economics Research in Asia 85 6 Media Management and Economics Research in Latin America: Challenges and Opportunities for Scholars in the Field 101 Part II Fundamental Issues in MME Research 114 7 Human Resource Management in the Media 116 8 Strategic Management 132 9 Issues in Financial Management 151 10 Advertising in Media Management and Economics 165 11 Marketing and Branding 180 12 Media Policy 197 13 Mergers and Acquisitions and Their Performance 222 14 Content/Program Distribution 240 Part III Emerging Issues/Areas of Inquiry in MME Research 260 15 Media Innovation: Three Strategic Approaches to Business Transformation 262 16 Media Entrepreneurship 280 17 Social Media 294 18 Mobile Media 308 19 Multiplatform: A Distribution Perspective 322 20 Multiplatform: A Consumption Perspective 338 21 Media Globalization 354 22 Changes in Journalism in the Digital Age: The Evolution of News 368 Part IV Analytical Tools in MME Research 382 23 Methodological Approaches in Media Management and Economics 384 24 Audience Measurement and Analysis 400 25 The Transformation of Advertising Agencies in a Digital World 415 26 Big Data and Media Management 431 Part V Future Directions in MME Research 444 27 Media Management Research in the Twenty-First Century 446 28 Future Directions for Media Economics Research 463 Afterword 472 Index 478 "The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data."--Provided by publisher