Handbook of Media Economics, vol 1B (Volume 1B) (Handbooks in Economics)

__Handbook of Media Economics__ provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. * Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process * Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy * Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television Content: Copyright Page iv Introduction to the Series Page v Kenneth J. Arrow, Michael D. Intriligator Introduction Pages xiii-xvi Simon P. Anderson, Joel Waldfogel, David Strömberg Contributors Pages xvii-xviii Acknowledgment Page xix Dedication Page xxi Chapter 1 - Preference Externalities in Media Markets Pages 3-40 Simon P. Anderson, Joel Waldfogel Chapter 2 - The Advertising-Financed Business Model in Two-Sided Media Markets Pages 41-90 Simon P. Anderson, Bruno Jullien Chapter 3 - Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Models for Media Markets Pages 91-120 Steven T. Berry, Joel Waldfogel Chapter 4 - Advertising in Markets Pages 121-204 Régis Renault Chapter 5 - Recent Developments in Mass Media: Digitization and Multitasking Pages 205-224 Kenneth C. Wilbur Chapter 6 - Merger Policy and Regulation in Media Industries Pages 225-264 Øystein Foros, Hans Jarle Kind, Lars Sørgard Chapter 7 - The Economics of Television and Online Video Markets Pages 267-339 Gregory S. Crawford Chapter 8 - Radio Pages 341-396 Andrew Sweeting Chapter 9 - Newspapers and Magazines Pages 397-444 Ambarish Chandra, Ulrich Kaiser Chapter 10 - The Economics of Internet Media Pages 445-530 Martin Peitz, Markus Reisinger Chapter 11 - Privacy and the Internet Pages 541-562 Catherine E. Tucker Chapter 12 - User-Generated Content and Social Media Pages 563-592 Michael Luca Chapter 13 - Media Coverage and Political Accountability: Theory and Evidence Pages 595-622 David Strömberg Chapter 14 - Media Bias in the Marketplace: Theory Pages 623-645 Matthew Gentzkow, Jesse M. Shapiro, Daniel F. Stone Chapter 15 - Empirical Studies of Media Bias Pages 647-667 Riccardo Puglisi, James M. Snyder Jr. Chapter 16 - Media Capture and Media Power Pages 669-686 Andrea Prat Chapter 17 - Media Capture: Empirical Evidence Pages 687-700 Ruben Enikolopov, Maria Petrova Chapter 18 - The Role of Media in Finance Pages 701-721 Paul C. Tetlock Chapter 19 - Economic and Social Impacts of the Media Pages 723-768 Stefano DellaVigna, Eliana La Ferrara Index Pages I-1-I-12

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.

• Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process
• Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy
• Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. * Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process* Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy* Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.ïÅ1⁄2Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics Edited By Simon P. Anderson, Joel Waldfogel, David Strömberg. Includes Bibliographical References And Indexes.