Handbook of Consumer Psychology (Marketing and Consumer Psychology)

This __Handbook__ contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The __Handbook__ presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The __Handbook__ is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. This Handbook Contains A Series Of Original Contributions In Which Top Researchers In Each Area Provide A Succinct Review Of Theory And Research Studies In Consumer Psychology And Marketing, Advertising And Consumer Behaviour. History Of Consumer Psychology / David W. Schumann, Curtis P. Haugtvedt, And Edith Davidson -- The Role Of Knowledge Accessibility In Cognition And Behavior : Implications For Consumer Information Processing / Robert S. Wyer, Jr. -- Consumer Memory, Fluency, And Familiarity / Antonia Mantonakis, Bruce W.a. Whittlesea, And Carolyn Yoon -- Consumer Learning And Expertise / J. Wesley Hutchinson And Eric M. Eisenstein -- Categorization Theory And Research In Consumer Psychology : Category Representation And Category-based Inference / Barbara Loken, Lawrence W. Barsalou, And Christopher Joiner -- Consumer Inference / Frank R. Kardes, Steven S. Posavac, Maria L. Cronley, And Paul M. Herr -- Effects Of Sensory Factors On Consumer Behavior : If It Tastes, Smells, Sounds, And Feels Like A Duck, Then It Must Be A-- / Joann Peck And Terry L. Childers -- Stages Of Consumer Socialization : The Development Of Consumer Knowledge, Skills, And Values From Childhood To Adolescence / Deborah Roedder John -- Aging And Consumer Behavior / Carolyn Yoon And Catherine A. Cole -- Positive Affect And Decision Processes : Some Recent Theoretical Developments With Practical Implications / Alice M. Isen -- The Nature And Role Of Affect In Consumer Behavior / Joel B. Cohen, Michel Tuan Pham, And Eduardo B. Andrade -- Self-regulation : Goals, Consumption, And Choices / Kathleen D. Vohs, Roy F. Baumeister, And Dianne M. Tice -- Goal-directed Consumer Behavior : Motivation, Volition, And Affect / Hans Baumgartner And Rik Pieters -- Goal-directed Perception / Chris Janiszewski -- Attitude Change And Persuasion / Curtis P. Haugtvedt And Jeff A. Kasmer -- Associative Strength And Consumer Choice Behavior / Christopher R.m. Jones And Russell H. Fazio -- Measuring The Non-conscious : Implicit Social Cognition In Consumer Behavior / Andrew Perkins, Mark Forehand, Anthony Greenwald, And Dominika Maison -- Implicit Consumer Cognition / Patrick T. Vargas -- Evoking The Imagination As A Strategy Of Influence / Petia K. Petrova And Robert B. Cialdini -- Consumer Attitudes And Behavior / Icek Ajzen -- I Know What You're Doing And Why You're Doing It : The Use Of Persuasion Knowledge Model In Consumer Research / Margaret C. Campbell And Amna Kirmani -- Social Values In Consumer Psychology / Lynn R. Kahle And Guang-xin Xie -- Consumer Decision Making : A Choice Goals Approach / James R. Bettman, Mary Frances Luce, And John W. Payne -- Dynamics Of Goal-based Choice : Toward An Understanding Of How Goals Commit Versus Liberate Choice / Ayelet Fishbach And Ravi Dhar -- Hedonomics In Consumer Behavior / Christopher K. Hsee And Claire I. Tsai -- Behavioral Pricing / Maggie Wenjing Liu And Dilip Soman -- Perceptions Of Fair Pricing / James E. Heyman And Barbara A. Mellers -- Associative Learning And Consumer Decisions / Stijn M.j. Van Osselaer -- A Role For Aesthetics In Consumer Psychology / Joandrea Hoegg And Joseph W. Alba -- Product Assortment / Susan M. Broniarczyk -- Brands And Their Meaning Makers / Chris T. Allen, Susan Fournier, And Felicia Miller -- Theory In Consumer-environment Research : Diagnosis And Prognosis / Sevgin A. Eroglu And Karen A. Machleit -- Music And Consumers / James J. Kellaris -- Consumer Psychology Of Sport : More Than Just A Game / Robert Madrigal And Vassilis Dalakas -- Diversity Issues In Consumer Psychology / Jerome D. Williams, Wei-na Lee, And Geraldine R. Henderson -- Consumers And The Allure Of Safer Tobacco Products : Scientific And Policy Issues / Eugene Borgida, Anita Kim, Emily N. Stark, And Christopher Miller -- Assessing The Relationships Between Tobacco Advertising And Promotion And Adolescent Smoking Behavior : Convergent Evidence / Marvin E. Goldberg -- The Social Marketing Of Volunteerism : A Functional Approach / Arthur A. Stukas, Mark Snyder, And E. Gil Clary -- Health Risk Perceptions And Consumer Psychology / Geeta Menon, Priya Raghubir, And Nidhi Agrawal -- Toward A Psychology Of Consumer Creativity / James E. Burroughs, C. Page Moreau, And David Glen Mick -- Compulsive Buying : Review And Reflection / Ronald J. Faber, And Thomas C. O'guinn -- Summing Up The State Of Coping Research : Prospects And Prescriptions For Consumer Research / Adam Duhachek -- Self-reports In Consumer Research / Kimberlee Weaver And Norbert Schwarz -- Cross-cultural Consumer Psychology / Sharon Shavitt, Angela Y. Lee, And Timothy P. Johnson -- Measurement Error In Experimental Designs In Consumer Psychology / Madhu Viswanathan -- Individual Differences : Tools For Theory Testing And Understanding In Consumer Psychology Research / Curtis P. Haugtvedt, Kaiya Liu, And Kyeong Sam Min -- Neuroeconomics : Foundational Issues And Consumer Relevance / Giovanna Egidi, Howard C. Nusbaum, And John T. Cacioppo. Edited By Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. Includes Bibliographical References And Indexes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology