Hallyu 2.0: The Korean Wave in the Age of Social Media (Perspectives On Contemporary Korea)

Collectively Known As Hallyu, Korean Music, Television Programs, Films, Online Games, And Comics Enjoy Global Popularity, Thanks To New Communication Technologies. In Recent Years, Korean Popular Culture Has Also Become The Subject Of Academic Inquiry. Whereas The Hallyu's Impact On Korea's National Image And Domestic Economy, As Well As On Transnational Cultural Flows, Have Received Much Scholarly Attention, There Has Been Little Discussion Of The Role Of Social Media In Hallyu's Propagation. Contributors To Hallyu 2.0: The Korean Wave In The Age Of Social Media Explore The Ways In Which Korean Popular Cultural Products Are Shared By Audiences Around The Globe; How They Generate New Fans, Markets, And Consumers Through Social Media Networks; And How Scholars Can Analyze, Interpret, And Envision The Future Of This Unprecedented Cultural Phenomenon-- Introduction: A Decade Of Hallyu Scholarship : Toward A New Direction In Hallyu 2.0 / Sangjoon Lee -- Part 1. New Agendas. Hallyu Versus Hallyu-hwa : Cultural Phenomenon Versus Institutional Campaign / Jungbong Choi ; New Perspectives On The Creative Industries In The Hallyu 2.0 Era : Global-local Dialectics In Intellectual Properties / Dal Yong Jin -- Part 2. Rethinking K-pop. New Wave Formations : K-pop Idols, Social Media, And The Remaking Of The Korean Wave / Eun-young Jung ; Uniformity And Nonconformity : The Packaging Of Korean Girl Groups / Roald Maliangkay ; Of The Fans, By The Fans, For The Fans : The Jyj Republic / Seung-ah Lee -- Part 3. Korean Tv Drama And Social Media. The Interactive Nature Of Korean Tv Dramas : Flexible Texts, Discursive Consumption, And Social Media / Youjeong Oh ; Meta-hallyu Tv : Global Publicity, Social Media, And The Citizen Celebrity / Michelle Cho ; From Diaspora Tv To Social Media : Korean Tv Dramas In America / Sangjoon Lee -- Part 4. Global Receptions Of Hallyu 2.0. Hating The Korean Wave In Japan : The Exclusivist Inclusion Of Zainichi Koreans In Nerima Daikon Brothers / Hye Seung Chung ; Consuming The Other : Israeli Hallyu Case Study / Irina Lyan And Alon Levkowitz ; Rip Gangnam Style / Brian Hu ; Afterward: Before The Wave : The Difference And Indifference Of Hallyu Beta Through 2.0 / Abé Mark Nornes. Sangjoon Lee And Abe Mark Nornes, Editors Includes Bibliographical References And Index. The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave|Collectively known as Hallyu , Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.