Hair and Hair Care (Cosmetic Science and Technology Series)

Reviews the chemical and physical properties, care and treatment of hair, including product development. The book discusses ethnic hair, its appropriate management measures and products; emphasizes manufacturing and sales strategies for domestic and international product viability; surveys instrumental methods for product performance evaluation; presents sensory and market research techniques for optimum consumer satisfaction; and more. Booknews A source of information for cosmetic chemists and all those involved in the process of developing, marketing, and selling hair care products. Contains chapters on hair properties, cleansing, conditioning, hair styling and fixative products, waving, coloring, fragrance for hair care products, and ethnic products. Also covers methods for evaluation of product efficacy, consumer research techniques, and international regulation. Includes product formulas and b&w photos. Also of interest to dermatologists, physicians, pharmacists, beauticians, barbers, and hair stylists. Annotation c. by Book News, Inc., Portland, Or.