Hacking with Spring Boot 2.4: Classic Edition

Forlagets beskrivelse: "User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques. Explore marketplace opportunities by conducting competitive research and analysis. Design experiments using rapid prototypes that are focused on the business model. Conduct online user research to gain valuable insights quickly on any budget. Test business ideas and validate marketing channels by running online advertising and landing page campaigns." 2nd Edition [ Preface ] 11 Chapter 1. What Is UX Strategy 17 The Evolution of the Term UX Strategy 20 Chapter 2. The Four Tenets of UX Strategy 25 How I Discovered My UX Strategy Framework 25 Tenet 1: Business Strategy 29 Tenet 2: Value Innovation 41 Tenet 3: Validated User Research 47 Tenet 4: Frictionless UX 50 Recap 56 Chapter 3. Defining the Initial Value Proposition 57 The Blockbuster Value Proposition 58 What Is a Value Proposition? 61 If You Don’t Want to Live in a Fantasy World... 63 Recap 85 Chapter 4. Conducting Competitive Research 87 Learning Lessons, the Hard Way 88 Looking at the Competition to Uncover Nuggets 91 Understanding the Meaning of Competition 94 Researching All of the Competitive Data Points 103 Recap 123 Chapter 5. Analyzing the Competition 125 The Blockbuster Value Proposition, Part 2 126 What Is an Analysis? 129 It Is Time to Take a Stand 158 Recap 160 Chapter 6. Storyboarding Value Innovation 161 Timing Really Is Everything 162 Techniques for Value Innovation Discovery 166 Business Models, Value Innovation, and Online Dating 181 Recap 184 Chapter 7. Creating Prototypes for Experiments 185 Giving It Your Best Shot 186 How I Became an Experiment Addict 189 Defining Experiments Today 195 Rapid Prototyping for Value Proposition Validation 198 Recap 209 Chapter 8. Conducting Online User Research 211 March 2020 Timeline: Coping with Insanity 212 User Research Primer 215 The Three Main Phases of Online User Research 217 Recap 243 Chapter 9. Designing for Conversion 245 Funnel Business 249 Growth Hacking, Growth Design, and the Hook Model 251 Conducting Landing Page Experiments 254 Recap 278 Chapter 10. Denouement 279 Appendix: References 285 [ Index ] 291 _y34nycu7esb0 17 _cwe3pi9ty30 20 _x9rfytwikpab 20 _r55casa9ahm 22 _fdvxkbv9tcb9 25 _ouzmp2yrwvgv 25 _l933vte36gqs 41 _amfk16iu5gf1 47 _fi9vsh87mzak 50 _lvxfw24b419h 57 _rff1jtd1koos 58 _5dvskjun9egq 61 _2ydb8x8k0nah 63 _6gwjq0vcn5c3 65 _egj4vtbe0vjq 68 _nb6b7wjvrch1 75 _sxie5llfy82w 76 _xjg0v9qwkj8z 78 _w7cydim0qwrh 79 _y9fdr2tofqg5 81 _yq8jk7uaa5kt 84 _rsfk1tksk7l8 84 _r24ailz0vaur 85 _r135rbeu7d9c 87 _s15fse5n5a4e 88 _hmd5pm9run0g 94 _mj3x3an1oy64 104 _ycdlbdvgsh58 106 _cycmhrxyd34x 106 _gda4pnf0yyai 110 _v9uo334njvqp 110 _ymryr2v6ha6r 111 _7ysalz3nnn05 112 _gpnyyw24w427 114 _civmspsq9ok7 116 _r6yojqdtxiio 117 _1rcocccm8ztq 118 _ynzcc8vk3igi 119 _hr559uyrulnd 121 _3arqpxckoqb9 122 _4kvsajrdxdfe 122 _44wabwuqgmm 123 _yezs6ghdeo21 123 _5w6tsh4yljsj 123 _w73xf1xx2z8p 125 _bpot8oirb3na 129 _wu7z4y9oy3op 134 _2lje5hxctw6q 136 _pos3glxsnkta 140 _a0ejto1qg33g 160 _ogkns2o2daja 161 _y6ekhh57r5p7 162 _fcuezn1uih3f 166 _ar6qq07q01it 178 _1y1euk4osf6 178 _1rf4yk9gozx0 179 _yg3zw5omhyjh 179 _riutrpwzp5an 184 _y7q6nlz1n21j 185 _62718fukzzlw 189 _14oqvz53fupz 195 _cma9j8e9cr16 198 _ra3rql12kof 209 _6ohd70ulli6f 211 _w2dypp10vo13 212 _nx9ch41z35wh 212 _1uj5zvbglcpt 215 _wmbwcoq1nfi 215 _2d9ins6yemk6 217 _b6qlxhogl0fi 218 _zgwwdlbe6hsy 218 _ki91feo484lh 218 _1x54o9phrvdf 221 _kj4raouzqy4l 222 _nf3wpfvwxdkw 222 _joh2nyc5cjbi 225 _anngp06ekg0b 226 _gqbd07utec1v 226 _qwjkxxq9glxn 235 _p217dgsazvw1 235 _q3uf2csiswsy 236 _ha0gc58q4w8h 237 _4nxezr70z26i 245 _78rqslt0hr30 249 _qo115xqm45rf 251 _esm074ygkaw6 251 _1dbpg0hu52do 256 _xf2ih1swpnpu 257 _rcryila6pbvf 264 _z6skqdhuosm0 265 _orkg19kmme4i 266 _wmdzpsj1mpaj 272 _k1ivijfwugvv 274 _mgaa7gylb7nv 277 _okgdq93j7u8c 278 _cwtsw9xexbl 278 _nbvxgr9fx2si 278 _4dxgezqqi12n 278 _1mm90861x8zq 278 _k2e1mhcx3frq 278 _cr4cdztzgc13 278 _c30h4nn5huym 278 _nxtdtqlqxr4n 278 _wdgko72twbwz 279 _5sr6k15046d6 279 _6ohd70ulli6f 282 User Experience (ux) Strategy Requires A Careful Blend Of Business Strategy And Ux Design, And This Hands-on Guide Offers An Easy-to-apply Framework For Executing It. This Updated Edition Introduces Strategy Tools And Techniques To Help You And Your Team Craft Innovative Products That People Want To Use. You'll Find New Chapters On Growth Design And Digital Transformation. Whether You're An Entrepreneur, Ux/ui Designer, Product Manager, Or Part Of An Intrapreneurial Team, This Book Teaches Simple To Advanced Strategies That You Can Use In Your Work Right Away. Along With Business Cases, Historical Context, And Real-world Examples Throughout, You'll Also Gain Different Perspectives On The Subject Through Cases Studies And Up-to-date Interviews With Top Strategists. Define And Validate Target Users Through Provisional Personas And Customer Discovery Techniques Conduct Competitive Research And Analysis To Explore A Crowded Marketplace And Create Unique Value Focus Your Team On The Primary Utility And Business Model Of Your Product By Running Structured Experiments Using Efficient Prototyping Tools Learn How To Conduct Guerrilla User Research Online To Get Valuable Insights On A Small Budget Devise Ux Funnels That Increase Customer Engagement By Mapping Desired User Actions To Meaningful Metrics "User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns." --Descripción del editor "User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover.