Guts : 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time (Hardcover)--by Robert A. Lutz [2003 Edition] ISBN: 9780471463221

"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business.... This is vintage Bob-contrarian, thoughtful, and he's really fun to read." — Forbes In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective. Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America.

Praise for GUTS, Revised and Updated

"Bob Lutz is the only man in history to rise to the top at all three Detroit automakers–Ford, GM, and Chrysler–and Guts reveals the kind of thinking that got him there. From a guy who didn’t graduate from high school until he was twenty-two comes as good a business book as you will ever find, and one that applies in any industry. Go Bob, go."
–Jerry Flint, Forbes columnist, and 2003 winner of a Loeb Award for Distinguished Business and Financial Journalism

"Bob has always been a charismatic leader, but he became a true businessman when he joined Chrysler. Guts is typical Lutz–it’s controversial, thought-provoking and, in the final analysis, it makes good business sense."
–Harold "Red" Poling, retired CEO, Ford Motor Company

"Bob has the rare ability to communicate with everyone on the automotive ladder–from the engineer to the guy on the assembly line to the designer . . . even the idiotic Hollywood celebrity who just likes to go fast! And whether you’re in the business of building washing machines or just writing jokes, Lutz’s laws work."
–Jay Leno, Hollywood celebrity and host of The Tonight Show

"In a world in which managerial creativity and discipline have become polar opposites, Guts presents a dynamic synthesis of both forces that will enable readers to challenge the status quo and make their organizations far more competitive."
–Stephen Girsky, Managing Director/Senior Global Automotive Analyst, MorganStanley

"Guts is about business, leadership, and life, and reaches well beyond the boundaries of the auto industry. Lutz’s laws of business, updated for today’s leaders, are key ingredients to a twenty-first-century road map for success. And it’s also a great read, delivered with the passion, integrity, and strength of character so important to making good things happen in a turbulent world."
–David Cole, Chairman, Center for Automotive Research

"I’ve known Bob Lutz for over thirty-five years, and Guts reflects all the qualities that have made him one of the great car guys of our generation. As always, he tells it like it is, and that’s what makes his book such a compelling read."
–Lee Iacocca, Lee Iacocca & Associates

GUTS......Page 3 Author's Note......Page 9 CONTENTS......Page 11 Introduction......Page 13 Foreword by Bob Eaton......Page 21 Acknowledgments......Page 23 Prologue......Page 27 PART I THE STORY OF CHRYSLER’S SECOND TURNAROUND......Page 31 Déjà Vu All Over Again......Page 33 The Patient Heals Himself: Bringing Platform Teams to Chrysler......Page 43 "We Just Did It”: The Story of the Viper......Page 71 PART II LUTZ’S IMMUTABLE LAWS OF BUSINESS......Page 85 LAW 1 The Customer Isn’t Always Right......Page 89 LAW 2 The Primary Purpose of Business Is Not to Make Money......Page 97 LAW 3 When Everybody Else Is Doing It, Don’t!......Page 103 LAW 4 Too Much Quality Can Ruin You......Page 111 LAW 5 Financial Controls Are Bad!......Page 115 LAW 6 Disruptive People Are an Asset......Page 121 LAW 7 Teamwork Isn’t Always Good......Page 125 PART III LUTZ’S COROLLARIES, OR “THE REST OF THE STORY!”......Page 133 It’s Okay to Be Anal Sometimes......Page 137 A Little Fear, in Reality, Ain’t All That Bad......Page 155 Leadership Is All about Common Sense, Which, Unfortunately, Is Not All That Common......Page 185 Some Squeaky Wheels Don’t Get the Grease, or Pros and Cons of Being a Change Agent......Page 219 Epilogue......Page 237 Index......Page 245 "Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read." — Forbes In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective. Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America. The author presents a comprehensive guide to effective business management with which he used to revolutionize Chrysler and much of the automotive industry, and includes his eight laws to achieving success in the professional world This is a maverick's primer on the business philosophy that revoltionized Chrysler and is now powering dramatic new product development at General Motors A FUNNY THING HAPPENED TO CHRYSLER IN THE EARLY 1990's.