Guten Tag, Y'all: Globalization And The South Carolina Piedmont, 1950-2000 (politics And Culture In The Twentieth-century South Ser.)

Nicknamed "Euroville," Spartanburg, South Carolina, is a home away from home for BMW, Michelin, Ciba-Geigy, and numerous other European corporations. Enriching our understanding of what globalization means to millions of small-town, blue-collar Americans, Guten Tag, Y'all looks at Spartanburg as a model of how determined communities can shape and influence globalization to their benefit--and liking."South Carolinians in general and Spartans in particular do not believe in revolution or quick fixes of any sort," writes Marko Maunula. Portraying Spartanburg to be a highly organized, hierarchical community, Maunula shows how it retained much of its preexisting culture and many of its institutions as it transformed itself from a mill town to a global business headquarters. As Maunula discusses such topics as global currency flows, cold war politics, federal trade policies, technological advances, and the decline of the American textile industry, he profiles industrialist Roger Milliken, civic booster Richard E. (Dick) Tukey, and others who successfully "sold" their vision for Spartanburg both abroad and on the home front. Maunula also analyzes the complex cultural give-and-take by which multinational corporations are transformed from alien, nationally identifiable foreign business units into localized conglomerates. Guten Tag, Y'all is a multifaceted, engaging case study of international economic survival and success at the local level. Nicknamed "Euroville," Spartanburg, South Carolina, is a home away from home for BMW, Michelin, Ciba-Geigy, and numerous other European corporations. Enriching our understanding of what globalization means to millions of small-town, blue-collar Americans, Guten Tag, Y'all looks at Spartanburg as a model of how determined communities can shape and influence globalization to their benefitand liking. "South Carolinians in general and Spartans in particular do not believe in revolutions or quick fixes of any sort," writes Marko Maunula. Portraying Spartanburg to be a highly organized, hierarchical community, Maunula shows how it retained much of its preexisting culture and many of its institutions as it transformed itself from a mill town to a global business headquarters. As Maunula discusses such topics as global currency flows, cold war politics, federal trade policies, technological advances, and the decline of the American textile industry, he profiles industrialist Roger Milliken, civic booster Richard E. (Dick) Tukey, and others who successfully "sold" their vision for Spartanburg both abroad and on the home front. Maunula also analyzes the complex cultural give-and-take by which multinational corporations are transformed from alien, nationally identifiable foreign business units into localized conglomerates. Guten Tag, Y'all is a multifaceted, engaging case study of international economic survival and success at the local level. Contents......Page 6 Acknowledgments......Page 8 INTRODUCTION: To the Souths—Both the New and the Latest......Page 10 CHAPTER ONE: A New Game in South Carolina......Page 20 CHAPTER TWO: Origins of the Latest South......Page 42 CHAPTER THREE: The Roots of International Recruiting......Page 66 CHAPTER FOUR: The Maturing of Foreign Investment in Spartanburg......Page 85 CHAPTER FIVE: Change and Continuity in Spartanburg......Page 102 CONCLUSION: Persistence of Place......Page 117 Notes......Page 130 Bibliography......Page 152 D......Page 166 I......Page 167 M......Page 168 S......Page 169 T......Page 170 Z......Page 171 Spartanburg is a home away from home for BMW, Michelin, Ciba-Geigy, and numerous other European corporations. Enriching our understanding of what globalization means to millions of small-town, blue-collar Americans, this title looks at Spartanburg as a model of how determined communities can shape and influence globalization to their benefit. To The Souths--both The New And The Latest -- A New Game In South Carolina -- Origins Of The Latest South -- The Roots Of International Recruiting -- The Maturing Of Foreign Investment In Spartanburg -- Change And Continuity In Spartanburg -- Persistence Of Place. Marko Maunula. Includes Bibliographical References (p. 121-156) And Index. To the Souths, both the new and the latest A new game in South Carolina Origins of the latest South The roots of international recruiting The maturing of foreign investment in Spartanburg Change and continuity in Spartanburg Persistence of place.