بازاریابی چریکی و توزیع DIY برای کتاب شما در یک روز

Sometimes you will need to think outside the box and engage in “guerrilla marketing" techniques when marketing your book in a day. Guerrilla marketing is an advertising strategy in which low-cost, innovative means are used, often locally or with co-ordinated activities in different locales to promote your book. You can do so by preparing your own book trailer (video marketing), securing sponsorship for your new book on Kickstarter (pledge marketing), running a literary competition to raise awareness of your book (event marketing), book sharing, book hopping and so on. [NP] Similarly, rather than taking the path most travelled and seeking to secure the costly services of a third-party distributor to get your book into bookshops and fulfil book orders, you can do it yourself which will save you time, money and a lot of frustration. This book explains how.]]> In this ebook, we discuss how to effectively use social media channels to promote your book and your brand. Twitter, for example, is the largest social bookmarking site on the Internet today, with over 500 million users in 2012. It enables users to read and reply to short text-based messages ('tweets'), and helps users generate a following. When linked to other social media channels, such as Pinterest, for example, it can be a useful promotional tool for your book. Likewise, we explain how social cataloguing websites like Shelfari, with its book clubs and forums, and Goodreads, which allows users to rate and review books, can help you and your book to reach its intended market. | In this ebook, we discuss how to effectively use social media channels to promote your book and your brand. Twitter, for example, is by far the largest social bookmarking site on the Internet today, with over 500 million registered users in 2012, over 340 million tweets and over 1.6 billion search queries per day. It enables users to read and reply to short text-based messages, and helps users generate a following. It is a useful viral marketing tool, especially when linked to other social media channels, such as Pinterest, for example, which we also cover. We tell you how to become a prolific Twitter user, including the dos and don'ts of tweeting relevant, book-related content. We also discuss social cataloguing site Shelfari, which enables you to create virtual bookshelves for your books to keep track and catalogue what you have read. It also includes book clubs and forums to discuss your favourite books with others and see what they are currently reading. Other online cataloguing and personal library-style websites we consider in this ebook include weRead, My Library, Anobii and Library Thing. Finally, we discuss how to successfully use Goodreads, a book recommendation and review site founded 'to help people find and share books they love'. It allows literary aficionados to search an extensive database of books, annotations and reviews, register books and generate personal libraries and reading lists, and rate and review books. You can also see what your friends are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices. We explain how this, and other social media channels, can help you and your book to reach its intended market. Sometimes you will need to think outside the box and engage in "guerrilla marketing" techniques when marketing your book in a day. Guerrilla marketing is an advertising strategy in which low-cost, innovative means are used, often locally or with co-ordinated activities in different locales to promote your book. You can do so by preparing your own book trailer (video marketing), securing sponsorship for your new book on Kickstarter (pledge marketing), running a literary competition to raise awareness of your book (event marketing), book sharing, book hopping and so on. Similarly, rather than taking the path most travelled and seeking to secure the costly services of a third-party distributor to get your book into bookshops and fulfil book orders, you can do it yourself which will save you time, money and a lot of frustration. This book explains how. | If you want to sell and market your book quickly and inexpensively, you need to be creative in terms of choosing which retail and promotional paths to take. For starters, you can easily organise a good book trailer. This book explains how to get started, outlines which software platforms are available to you to do so, and details how to add sound and music to your imaginative trailer. Another way to raise money to cover the cost of production and promotion is to upload your book project to a site called Kickstarter, which offers you unique opportunities to secure sponsorship. Furthermore, you can raise awareness of your book by launching a literary-related competition of some sort. These are all various forms of guerrilla marketing, using low-cost unconventional means to sell and market your book. Still thinking outside the box, which is what imaginative writers do all the time, you can distribute your own books rather than wasting a lot of time, money and energy trying to find a mainstream book distributor to do it for you. In this book, we explain how to distribute your book yourself both online and off, how you can write articles for eZines (online magazines) and how you can sell your book on your website through reciprocal e-tail (online retail) links. In this ebook, we discuss how to effectively use social media channels to promote your book and your brand. Twitter, for example, is the largest social bookmarking site on the Internet today, with over 500 million users in 2012. It enables users to read and reply to short text-based messages (#x91;tweets'), and helps users generate a following. When linked to other social media channels, such as Pinterest, for example, it can be a useful promotional tool for your book. Likewise, we explain how social cataloguing websites like Shelfari, with its book clubs and forums, and Goodreads, which allows users to rate and review books, can help you and your book to reach its intended market