Green Growth, Green Profit: How Green Transformation Boosts Business (International Management Knowledge)

Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy. Cover 1 Contents 6 List of figures, tables, and boxes 9 Notes on the contributors 12 Acknowledgments 18 Executive summary 20 Part I: The world goes green 24 Chapter 1 The genesis and promise of the green business revolution 26 Chapter 2 Electric mobility comes of age 44 Chapter 3 Renewable energy advancing fast 65 Chapter 4 How a green product lifecycle augments brand value 94 Chapter 5 Green services are the unsung heroes 108 Part II: Regional spotlight 122 Chapter 6 Germany – The greenest of all 124 Chapter 7 France – Taking a zigzag path 136 Chapter 8 Iberia – Giants and windmills 146 Chapter 9 Central and Eastern Europe – Business opportunities abound 158 Chapter 10 The United States – A chance to reinvent itself 170 Chapter 11 Brazil – World champion in renewable energy 185 Chapter 12 China – Green on an unimaginable scale 195 Chapter 13 Japan – A pioneer trying to set global standards 205 Chapter 14 India – Cannot afford not to go green 213 Chapter 15 MENA – A blueprint for sustainable living? 220 Part III: Making green sustainable 226 Chapter 16 Green finance and the new green gold 228 Chapter 17 R&D innovation – Developing system solutions 242 Chapter 18 Qualifications – Investing in education 255 Outlook 265 Notes 266 Bibliography 270 Index 276 0230285430,9780230285439 Palgrave Macmillan, 2011 Roland Berger Strategy Consultants produced this anthology, which likens the advent of green business to the Industrial Revolution. The comparison is apt. Just as transformative 19th-century innovations changed business, so, too, will green technologies alter industries, companies and societies for the environmental good. More important, as this series of essays explains, the green transformation is an opportunity for - not a threat to - businesses, if they can adapt to new imperatives. Despite the complexity of the subject matter - and an occasional editorial error - the book is surprisingly accessible to the lay reader, particularly given its effective charts and graphs. It offers on-the-ground perspectives from the countries and regions that are riding the green wave and from those that are just getting their feet wet. getAbstract finds this informative collection valuable to investors and executives who are leading the way to going green

Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy.

Green business is here. It's a multi-billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanisation. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy