Green giants : how smart companies turn sustainability into billion-dollar businesses

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. "Green Giants" examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak - Disruptive Innovation that uses sustainability to spur the development of radically better products and services - A Higher Purpose that ignites the company--when the mission leads, profits follow - Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more--many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, "Green Giants" serves as a blueprint for sustainable success that anyone can follow. What do billion-dollar organizations like Tesla Motors, Trader Joe's, Chipotle, Toyota, Unilever, and General Electric have in common? They have all succeeded- amazingly-at building phenomenally successful businesses while selling products and services designed to help us live happier, healthier, more environmentally conscious lives. Packed with eye-opening research, exclusive interviews, and enlightening examples from major organizations, Green Giants reveals how these and other well-known, incredibly successful companies have turned a strategy of sustainability and social good into a billion-dollar business proposition and how you can, too. The book provides a blue-print for sustainable success, examining the six key factors green giant companies share that have directly contributed to their uncommon success. Uncovering enticing stories of iconoclastic thinking, radical innovation, tenacious commitment, standout creativity, and explosive growth, the book reveals the harsh truth hat corporate success can't be achieved on integrity, responsibility, and altruism alone. Packed with practical advice and hard-won wisdom, this book explains how to harness and replicate the proven methods currently fueling this dynamic and socially responsible business movement and achieve incredible success for your own ecologically responsible organization Introduction: billion with a "B" The iconoclastic leader Disruptive innovation A higher purpose Built in, not bolted on Mainstream appeal A new behavioral contract Index. You don't have to choose between acting sustainably and profiting wildly! Learn the secrets of these companies who have shattered that myth.