Green Fashion Retail (Springer Series in Fashion Business)

"This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model"--Back cover Front Matter....Pages i-xiii Green Fashion Retail....Pages 1-6 Key Aspects of Sustainability in Fashion Retail....Pages 7-26 Closed-Loop Production: A Literature Review....Pages 27-47 Impact on Sustainability: Production Versus Consumption....Pages 49-75 Impact of Sustainable Manufacturing Standards for Retail Brands....Pages 77-93 The Prosumer Concept in Fashion Retail: Potentials and Limitations....Pages 95-117 The Second Hand Market for Fashion Products....Pages 119-134 Collaborative Consumption 2.0: An Alternative to Fast Fashion Consumption....Pages 135-155 Cross-Industry Learnings: What Fashion Retail Can Learn from the Used-Car Industry....Pages 157-174 The Value Chain of a Branded Second Hand Store—Possible Activities to Be Integrated by a Conventional Fashion Brand....Pages 175-198 Case Study: Loop Extension of Filippa K....Pages 199-223 The Role of Social Media for a Sustainable Consumption....Pages 225-247 Potentials of a Fashion fTRACE App....Pages 249-268 Case Study: Total Transparency at Honestby.com....Pages 269-291