Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business (What every engineer should know ; 46)

Written by a practicing business attorney with startup experience in the environmental and technology sectors, Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment. Part IThe first section of the book lays the groundwork for any new entrepreneur to understand the history of the environmental and clean technology movements. The author explains the motivation of greentrepreneurs, the drivers of the green revolution into the future, and how to find the right market for your solution. Part IIThe next section takes a new business from initial idea to sales of the product or service. The book addresses where greentrepreneurs can find ideas around which to build a business; how to form a company to execute the business concept; how to find and retain founders, employees, advisors, and directors; how to raise money and make sales; and the importance of intellectual capital and assets. Part IIIEmphasizing aspects unique to the green business environment, the third part provides a sound understanding of utilities and energy generation and distribution and explores funding through project finance. It also looks at the players and process of selling to the government; the federal, state, and local regulatory impacts; government incentives and tax programs designed to spur clean technology development; and grants, loans, and other funds as sources of capital. Part IVIn the fourth section, the author covers lessons learned and emerging challenges. He offers practical suggestions for going green that businesses can implement themselves and describes current green certifications. He also examines the role of venture capital and institutional investors in green innovation, international trends in green business, and the potential for exit events, such as public offerings, mergers, and acquisitions. Part VThe final part focuses on lessons, tools, resources, and fundamentals essential to any entrepreneur. It discusses market research and business planning, details of forming a business, issues of employing people, smart intellectual property management, obstacles encountered in a difficult fundraising climate, and much more. A one-stop resource for green entrepreneurs, this comprehensive handbook equips you with the tools and knowledge to fully appreciate the unique challenges of developing a green business. Discussions of timely topics, advice, and additional resources are available at www.greentrepreneur.org Written by a practicing business attorney with startup experience in the environmental and technology sectors, Green Entrepreneur The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment. Part I The first section of the book lays the groundwork for any new entrepreneur to understand the history of the environmental and clean technology movements. The author explains the motivation of greentrepreneurs , the drivers of the green revolution into the future, and how to find the right market for your solution. Part II The next section takes a new business from initial idea to sales of the product or service. The book addresses where greentrepreneurs can find ideas around which to build a business; how to form a company to execute the business concept; how to find and retain founders, employees, advisors, and directors; how to raise money and make sales; and the importance of intellectual capital and assets. Part III Emphasizing aspects unique to the green business environment, the third part provides a sound understanding of utilities and energy generation and distribution and explores funding through project finance. It also looks at the players and process of selling to the government; the federal, state, and local regulatory impacts; government incentives and tax programs designed to spur clean technology development; and grants, loans, and other funds as sources of capital. Part IV In the fourth section, the author covers lessons learned and emerging challenges. He offers practical suggestions for going green that businesses can implement themselves and describes current green certifications. He also examines the role of venture capital and institutional investors in green innovation, international trends in green business, and the potential for exit events, such as public offerings, mergers, and acquisitions. Part V The final part focuses on lessons, tools, resources, and fundamentals essential to any entrepreneur. It discusses market research and business planning, details of forming a business, issues of employing people, smart intellectual property management, obstacles encountered in a difficult fundraising climate, and much more. A one-stop resource for green entrepreneurs, this comprehensive handbook equips you with the tools and knowledge to fully appreciate the unique challenges of developing a green business. Discussions of timely topics, advice, and additional resources are available at (http://www.greentrepreneur.org) www.greentrepreneur.org Annotation Written by a practicing business attorney with startup experience in the environmental and technology sectors, Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment. Part IThe first section of the book lays the groundwork for any new entrepreneur to understand the history of the environmental and clean technology movements. The author explains the motivation of greentrepreneurs, the drivers of the green revolution into the future, and how to find the right market for your solution. Part IIThe next section takes a new business from initial idea to sales of the product or service. The book addresses where greentrepreneurs can find ideas around which to build a business; how to form a company to execute the business concept; how to find and retain founders, employees, advisors, and directors; how to raise money and make sales; and the importance of intellectual capital and assets. Part IIIEmphasizing aspects unique to the green business environment, the third part provides a sound understanding of utilities and energy generation and distribution and explores funding through project finance. It also looks at the players and process of selling to the government; the federal, state, and local regulatory impacts; government incentives and tax programs designed to spur clean technology development; and grants, loans, and other funds as sources of capital. Part IVIn the fourth section, the author covers lessons learned and emerging challenges. He offers practical suggestions for going green that businesses can implement themselves and describes current gree "The first section of the book lays the groundwork for any new entrepreneur to understand the history of the environmental and clean technology movements. The next section takes a new business from initial idea to sales of the product or service. Emphasizing aspects unique to the green business environment, the third part provides a sound understanding of energy generation and distribution, addresses regulatory impacts, and explores programs designed to spur clean technology development. In the fourth section, the author covers lessons learned and emerging challenges. The final part focuses on lessons, tools, resources, and fundamentals essential to any entrepreneur, such as market research and smart intellectual property management. Features: Provides an understanding of how to work with and sell to utilities, discusses fundraising outlets for green businesses, presents detailed descriptions and analyses of opportunities to work with government, including from grants, loans, incentive programs, taxes, government contracting, and partnering, lists numerous examples of how to make your business more green, explains how to be prepared and save money by using checklists Web links, and key startup tools aimed at green businesses, addresses key challenges of many new businesses, such as raising money and making sales. A one-stop resource for green entrepreneurs, this comprehensive handbook equips you with the tools and knowledge to fully appreciate the unique challenges of developing a green business. Discussions of timely topics, advice, and additional resources are available on the book's Web site"--Jacket Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opportunities to go green. A one-stop resource for entrepreneurs, it helps readers incorporate clean technology, environmental practices, and green business approaches into the work environment. The book discusses how to sell to utilities, explores fundraising outlets for green businesses, covers government incentives, presents key startup tools aimed at green businesses, and addresses challenges of many new businesses, such as raising money and making sales. Additional resources are available on the book's website. Although opportunities abound in the 'Green Sector', anyone planning on entering this sector cannot not leap first and look later. This book provides 'must-know' information for anyone building a green business. It addresses macro issues in the green movement and key considerations for starting a green business as well as common regulatory, legal, and operational issues. It discusses clean tech, green tech, and green business, how to get ideas, and how to turn those ideas into a profitable business. The author also covers market drivers, what it takes to build a green business in specific sect

Written by a practicing business attorney with startup experience in the environmental and technology sectors, Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices,

Although opportunities abound in the 'Green Sector', anyone planning on entering this sector cannot not leap first and look later. This book provides 'must-know' information for those building a green business. It addresses macro issues in the green movement and key considerations for starting a green business.