Greek and Roman stoicism and some of its disciples-Epictetus, Seneca and Marcus Aurelius

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating'blue oceans'—untapped new market spaces ripe for growth.BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time.Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant Presents A Systematic Approach To Making The Competition Irrelevant And Outlines Principles And Tools Any Organization Can Use To Create And Capture Their Own Blue Oceans.book Jacket Creating Blue Oceans -- Analytical Tools And Frameworks -- Reconstruct Market Boundaries -- Focus On The Big Picture, Not The Numbers -- Reach Beyond Existing Demand -- Get The Strategic Sequence Right -- Overcome Key Organizational Hurdles -- Build Execution Into Strategy -- Align Value, Profit, And People Propositions -- Renew Blue Oceans -- Avoid Red Ocean Traps. W. Chan Kim, Renée Mauborgne. Includes Bibliographical References And Index. Cuốn sách với nội dung liên quan đến tiếp thị, quản lí tiếp thị và phân chia thị trường. Tác giả cho rằng cách tốt nhất để đánh bại đối thủ của bạn, trên thực tế, là ngừng cạnh tranh với họ. Nói cách khác, khi bạn đối đầu với các đối thủ để giành thị phần hiện tại, điều này giống như cạnh tranh trong một "đại dương đỏ". Thay vào đó một chiến lược tốt hơn nhiều là tìm kiếm "đại dương xanh" - tìm kiếm những thị trường chưa được khai thác mà chưa ai từng nhắm đến và có tiềm năng phát triển lớn