Great Selling Skills: How To Sell Anything To Anyone (Business Solutions)

This is a quick-read instructional book, packed with anecdotes and advice for all those people who are generally terrible at negotiating and would like to do it better! Based on several years of practical and successful negotiating around the world, the approach adopted by the author in this book will help anyone (with little or no experience or confidence in negotiation) seal deals on favourable terms. Written in Bob Etherington s distinctive style, combining highly practical advice told in an entertaining fashion, Great Negotiation Skills is all you will need to ensure you don t lose out in your next negotiation. Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople - they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even have wrecked the relationship with the customer for the long term.Written in a quick-read and practical way, this book presents a set of simple, basic skills for selling, aimed exclusively at those people who have never been trained in the art of selling. Based on the successful courses which the author has been running for over ten years for beginners in sales, this book is intended to enable anyone to make a sound contribution to the overall sales process. Cover 1 Contents 4 Introduction 6 01 Who Sold You This Then? 11 02 Never Make A Statement When YouCould Ask A Question 31 03 Stop Selling: Start Asking “SWOT” 65 04 Features, Advantages and Benefits 87 05 I Object! (Objection Overruled!) 100 06 How To Sell in the Worst of Times 116 07 Getting Your Contract Signed 136 08 The Ubiquitous Sales Letter 164 About the Author 180 Business & Economics,Marketing,General,Sales & Selling Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even have wrecked the relationship with the customer for the long term. Written in a quick-read and practical way, this book presents a set of simple, basic skills for selling, aimed exclusively at those people who have never been trained in the art of selling. Based on the successful courses which the author has been running for over ten years for beginners in sales, this book is intended to enable anyone to make a sound contribution to the overall sales process. Annotation Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional salespeople. As a result, opportunities are often missed. This book presents a set of simple, basic skills for selling, aimed exclusively at those who have never been trained in the art of selling