Graphic Icons : Visionaries Who Shaped Modern Graphic Design

Who are history's most influential graphic designers? In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term graphic design ? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design , you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in. Your favorite designer didn't make the list? Join the conversation at www.graphiciconsbook.com . 239 pages : 23 cm "In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that's packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great."-- Includes bibliographical references (pages 232-233) and index Early modern : Lucian Bernhard ; Hans Rudi Erdt ; Ludwig Hohlwein ; Filippo Tommaso Marinetti ; Edward McKnight Kauffer ; El Lissitzky ; Alexander Rodchenko ; Stenberg Brothers ; Theo Van Doesburg -- The Bauhaus : Herbert Bayer ; A.M. Cassandre ; William Addison Dwiggins ; Jan Tschichold -- Midcentury modern : Lester Beall ; Alexey Brodovitch ; Alex Steinweiss ; Herbert Matter ; Ladislav Sutnar ; Alvin Lustig ; Cipe Pineles -- Collecting graphic design : Bradbury Thompson ; Erik Nitsche ; Josef Müller-Brockmann ; Paul Rand ; Saul Bass ; Georg Olden ; Will Burtin -- Late modern/postmodern : Ivan Chermayeff and Tom Geismar ; Yusaku Kamekura ; Herb Lubalin -- Gastrotypographicassemblage : Seymour Chwast ; Milton Glaser ; George Lois ; Wim Crouwel ; Walter Landor ; Otl Aicher ; Michael Vanderbyl ; Peter Saville -- Digital era : April Greiman ; Rudy Vanderlans and Zuzana Licko ; Edward Fella ; Muriel Cooper ; Steven Heller ; Stephen Doyle ; Paula Scher ; Michael Bierut ; John Maeda ; Stefan Sagmeister Who are history's most influential graphic designers? In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term __graphic design__? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? __In Graphic Icons: Visionaries Who Shaped Modern Graphic Design__, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in. Your favorite designer didn't make the list? Join the conversation at. https://archive.org/details/graphiciconsvisi0000clif Graphic artists -- Biography; Graphic arts -- History -- 20th century; Graphic arts -- History -- 21st century