Graphic Design School : The Principles and Practice of Graphic Design

The principles and practice of graphic design"Graphic Design School" is a foundation course for graphic designers working in print, moving image, and digital media.Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs.Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity.Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications. Introduction -- Unit I : Research and concepts. Basics of research Linear reasoning/lateral thinking Exploratory drawing Visualizing ideas Theories of image and text Audiences, markets, and concepts Scheduling, organizing, and finalizing -- Unit II : Fundamentals of composition. Basics of composition Form and space Symmetry/asymmetry Basic principles of layout Styles of layout Pace and contrast Size and format Identity and extended systems Photography and illustration -- Unit III : Fundamentals of typography. Typography and meaning The anatomy of type Understanding and selecting typefaces Spacing Readability and legibility Typographic emphasis and hierarchy Typographic rules/boxes and ornaments Typographic rules/boxes and ornaments Text as image -- Unit IV : Fundamentals of color. Color terminology Color legibility, contrast, and harmony Color associations Color as information -- Unit V : Tools and technologies. Photography basics and sourcing images Page-assembly programs Photoshop Illustrator Flash/after effects -- Unit VI : Print production and presentations. Preparing files for print Creating a convincing presentation Paper stocks and finishing Printed color Print media Digital printing Correcting color proofs and press check -- Unit VII : Web and interactivity. Project development process overview Project structures Web tools Initial consultations Information architecture (IA) Flowcharts and wireframes Common elements of a web layout Designing for the web Mobile application design Working with content management systems Banner ad design Search engine optimization (SEO) Online portfolios -- Unit VIII : Expert paths and collaborations. By providing practical advice on all aspects of graphic design- from understanding basics to developing original concepts to creating finished designs- Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as project development roles, web tools (Illustrator, InDesign, Photoshop, Fireworks, Dreamweaver, and Flash), coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Includes full color illustrations throughout the book, as well as case studies, designer biographies, and student questions. Graphic Design School Allows Students To Develop Core Competencies While Understanding How These Fundamentals Translate Into New And Evolving Media. With Examples From Magazines, Websites, Books, And Mobile Devices, The Fifth Edition Provides An Overview Of The Visual Communications Profession, With A New Focus On The Intersection Of Design Specialties. A Brand-new Section On Web And Interactivity Covers Topics Such As Web Tools, Coding Requirements, Information Architecture, Web Design And Layout, Mobile Device Composition, App Design, Cms, Designing For Social Media, And Seo--,the Fifth Edition Provides An Overview Of The Visual Communications Profession, With A New Focus On The Intersection Of Design Specialties. A Brand-new Section On Web And Interactivity Covers Topics Such As Web Tools, Coding Requirements, Information Architecture, Web Design And Layout, Mobile Device Composition, App Design, Cms, Designing For Social Media, And Seo-- "This fully revised edition of "Graphic Design School" improves upon previous editions by providing a more fully developed introduction to the study of graphic design, firmly locating it within the professional activities it embraces. The book is organized into two main sections, principles and practice. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field." - product description. Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. • Practical advice on all aspects of graphic design – from understanding the basics to devising an original concept and creating successful finished designs. • Examples are taken from all media – magazines, books, newspapers,digital media, websites, and corporate brand identities. • Packed with exercises and tutorials for students and real-world graphic design briefs. This revised Fifth Edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.