Graphic Design and Architecture, A 20th Century History : A Guide to Type, Image, Symbol, and Visual Storytelling in the Modern World

This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf. Cover 1 Title 3 CONTENTS 4 INTRODUCTION 9 FOREWORD 13 FOREWORD 17 I: PRE-20TH-CENTURY INFLUENCES 21 Petrograms and Petroglyphs 26 Stonehenge 26 Hieroglyphics 27 The Greek Iconic Alphabet 28 Roman Monumental Inscriptions 29 The Pantheon 31 Church of Sant' Apollinare Nuovo 31 Chartres Cathedral 32 Basilica of Santa Maria Novella 32 Piazza Campidoglio 33 Taj Mahal 34 The Shaker Aesthetic 34 Corn Palace 35 The Arts and Crafts Movement 35 II: THE MODERN AGE 1900–1950 37 CHAPTER 1 THE IMPACT OF INVENTION 1879–1933 39 The Incandescent Lightbulb 41 Eiffel Tower 42 The Modern Billboard 43 Hector Guimard and the Paris Metro 45 Commerce and the Urban Streetscape 46 The Great White Way 48 Luna Park 51 New York City Subway 52 One Times Square and the First Zipper 53 Frank Lloyd Wright and the Larkin Building Atrium 54 La Samaritaine Department Store 55 Michelin Building 55 Horn & Hardart Automat 56 Grand Central Terminal 57 On the Road 59 Georges Claude and Liquid Fire 60 Hollywoodland 61 Burma-Shave 61 Edward Johnston, Henry Beck, and the London Underground 62 CHAPTER 2 ART AND TECHNOLOGY: A NEW UNITY 1901–1928 65 Otto Wagner and Die Zeit 67 Peter Behrens and AEG 68 El Lissitsky and Proun 69 Aleksandr Rodchenko and Mosselprom 70 Gerrit Rietveld and Schröder House 71 Herbert Bayer 72 J. J. P. Oud and Café de Unie 74 Dessau Bauhaus 75 Izvestia 77 Piet Zwart and First Church of Christ Scientist 78 Theo van Doesburg and Café l’Aubette 79 Paul Renner and Futura 80 De Volharding Cooperative 81 CHAPTER 3 STYLE AND THE MASS MARKET 1924–1947 83 Miami Art Deco District 85 Exposition Internationale des Arts Decoratifs et Industriels Modernes 86 Grauman’s Chinese Theatre 87 The New York City Skyscraper 88 Rockefeller Center and Radio City Music Hall 93 Streamline Styling in America 97 The Drive-in Service Station 99 Douglas Leigh and the Sign Spectacular 100 The Modern Retailer 103 CHAPTER 4 BETWEEN THE WARS 1932–1945 105 PSFS Building 106 Century of Progress Exposition 107 Fascist and Nazi Propaganda 108 New York World’s Fair 109 Alvar Aalto and the Finnish Pavilion 110 Walter Dorwin Teague and the National Cash Register Pavilion 111 Works Progress Administration (WPA) 112 III: THE POSTWAR WORLD 1950–2000 115 CHAPTER 5 POPULUXE: THE AMERICAN INFLUENCE 1946–1961 117 Tail o’ the Pup 119 Las Vegas and the Neon Desert 120 Morris Lapidus and the Populist Hotel 123 Alvin Lustig and Northland Shopping Center 125 Holiday Inn 126 Howard Johnson’s 127 Los Angeles’s Watts Towers 128 McDonald’s 129 Walt Disney and the Happiest Place on Earth 130 Hollywood Walk of Fame 131 CHAPTER 6 MODERNISM AND THE INTERNATIONAL STYLE 1950–1979 133 Gyorgy Kepes and the Influence of Light 135 Luis Barragán and Towers of Satellite City 136 Josef Müller-Brockmann 137 Jock Kinneir, Margaret Calvert, and the British Traveler 139 The First American Modernist—Lester Beall 141 Paul Rand and Westinghouse 142 Chermayeff & Geismar and Chase Manhattan Bank 144 Alexander Girard and La Fonda del Sol 146 Mobil Oil and the Suburban Landscape 147 New York World’s Fair 148 CBS and Black Rock 151 Lou Dorfsman, Herb Lubalin, and Gastrotypographicalassemblage 153 John Massey and the Art of the Banner 155 Barbara Stauffacher Solomon and Sea Ranch 156 Unimark and the New York City Subway System 157 The Boston T 159 Rudolph de Harak and 127 John Street 161 Lance Wyman and the Mexico Olympics 162 Crosby/Fletcher/Forbes and A Sign System Manual 164 Corita Kent and Boston Gas Company 165 The “New” Construction Barricade 166 Otl Aicher and the Munich Olympics 168 TKTS Times Square 170 Number 9 170 Harper & George 171 Adrian Frutiger and Paris-Roissy Airport 172 AIGA Symbol Signs 174 Page, Arbitrio & Resen and I. M. Pei 176 Armin Hoffman and Disentis 178 John Follis and Architectural Signing and Graphics 179 CHAPTER 7 POSTMODERNISM AND BEYOND 1966–1995 181 Venturi Scott Brown and Associates 183 James Wines and Best Products 186 Studio of Richard Haas 188 Jean Widmer and Centre Georges Pompidou 190 Milton Glaser and the Big Kitchen 191 Dan Reisinger and Yad Vashem 192 Turin’s Lingotto 193 Maya Lin and the Vietnam Veterans Memorial 194 Takenobu Igarashi and the Architectural Alphabet 196 Los Angeles Summer Olympics 198 Cincinnati Zoo 200 The New American Marketplace 202 Communication Arts and Bayside 204 712 Fifth Avenue 206 Solana 207 Hold Everything Prototype Store 208 Studio Dumbar and PTT 209 Musée du Louvre 210 Sussman/Prejza and Walt Disney World 212 Shea Stadium 214 Chicago O’Hare’s United Terminal Walkway 215 Erik Spiekermann, and the Berlin Transportation System 216 Alan Fletcher’s House Gates 218 Corning Glass 219 North Hollywood Pump Station 220 The Infuence of Universal Design 221 Disney’s All-Star Resorts 222 Fremont Street Experience 224 Morgan Stanley in Times Square 225 IV: THE BEGINNING OF THE 21ST CENTURY 227 LAX Airport 230 Universal City Walk 230 NJPAC Lucent Center 231 National Museum of Emerging Science and Innovation 232 Bibliotheca Alexandrina 233 Towers of Light 233 The New York Public Library for the Performing Arts 234 MoMA QNS 235 Melbourne Exhibition Centre 236 Seattle Central Library 237 Bloomberg Headquarters 238 S. I. Newhouse School of Public Communications 239 The New York Times Building 240 Newseum 241 GreenPix Zero Energy Media Wall 242 Brooklyn Botanic Garden 243 The Cooper Union 244 Gough Street Banners 245 X Exhibition 245 Photograffeur JR 246 GLOSSARY 249 A 249 B 249 C 250 D 250 E 250 F 250 G 251 H 251 I 251 J 251 L 251 M 252 N 252 O 252 P 252 Q 253 R 253 S 253 T 254 U 254 V 254 W 254 Z 254 BIBLIOGRAPHY 255 IMAGE RESOURCES 259 CONTRIBUTORS 263 INDEX 265 A 265 B 265 C 265 D 266 E 266 F 266 G 267 H 267 I 267 J 267 K 267 L 268 M 268 N 269 O 269 P 269 R 269 S 270 T 270 U 271 V 271 W 271 X 271 Y 271 Z 271 ACKNOWLEDGMENTS/ ABOUT THE AUTHOR 272 "This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer's bookshelf"-- Provided by publisher.

This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.

This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History  closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer's bookshelf.

This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. __Graphic Design and Architecture, A 20th Century History__closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.