Graphic design : a new history

Now in its second edition, this innovative look at the history of graphic design explores its evolution from the 19th century to the present day. Author Stephen J. Eskilson demonstrates how a new era began for design arts under the influence of Victorian reformers, tracing the emergence of modernist design styles in the early 20th century, and examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and '60s, and the postmodern movement of the 1970s and '80s. The book's final chapter looks at current trends in graphic design, with in-depth discussions of grunge, comic book, and graffiti aesthetics; historicism and appropriation; and the influence of technology, web design, and motion graphics. The second edition features over 80 new images, revised text throughout, a new chapter on 19th-century design, and expanded sections on critical topics including the Swiss Style, Postmodernism, and contemporary design. This 2nd Edition Of The History Of Graphic Design Explores Its Evolution From The Late Nineteenth Century To The Present Day. Organized Chronologically, The Book Illuminates The Dynamic Relationship Between Design And Manufacturing, As Well As The Influence Of Technology, Social Change, And Commercial Forces On The Course Of Design History. The Layout Of Each Chapter Reflects The Style Of The Period It Describes, And More Than 550 Illustrations Throughout The Volume Provide A Visual Record Of Over One Hundred Years Of Creative Achievement In The Field. This Edition Includes A New Chapter On Nineteenth-century Design, And Expanded Sections On Swiss Style, Postmodernism, And Contemporary Design. The Origins Of Type And Typography -- From Gutenberg To Bodoni -- 1. The Nineteenth Century: An Expanding Field. The Industrial Revolution And The Rise Of Urban Mass Culture : New Technologies ; Photography: European Newspapers And The Law ; New Design Theories ; The Popular Book And Print ; Mass-marker Advertising: The Broadsheet And The Poster ; Nineteenth-century Type ; Typesetting And Competition ; Advertising Agencies ; William Morris -- The Arts And Crafts Movement : William Morris's Kelmscott Press -- The Advent Of Graphic Design -- 2. Art Nouveau: A New Style For A New Culture. French Art Nouveau : Jules Chéret ; Leonetto Cappiello: Japanese Prints ; Alphonse Mucha ; Sensuality And Symbolism: Absinthe, The Green Fairy -- Théophile Steinlen ; Henri De Toulouse-lautrec -- The United States : Harper's And Japanese Prints ; The Portrayal Of Young Women ; Will H. Bradley --^ England : English Art Nouveau ; Arthur Liberty And Liberty's ; Aubrey Beardsley ; The Beggarstaff Brothers -- Art Nouveau In Scotland, Austria, And Germany -- Glasgow, The Four : The Glasgow School Of Art, Celtic Revival: Celtic Manuscripts And The Four ; Charles Rennie Mackintosh -- Vienna Secession : Gustav Klimt ; The Secession Building -- Ver Sacrum -- Wiener Werkstätte : Werkstätte Style ; Austrian Expressionism: Oskar Kokoschka, Egon Schiele -- Art Nouveau In Germany : Pan And Jugend Magazines ; Blackletter ; Simplicissimus Magazine ; Henry Van De Velde ; Peter Behrens ; Behrens And Aeg -- 3. Sachplakat, The First World War, And Dada. Sachplakat In Germany : Lucian Bernhard And The Priester Breakthrough ; The Sachplakat Phenomenon ; Ludwig Hohlwein ; Posters And Typography -- The First World War : Wartime Propaganda ; Emasculating Messages ; Canadian War Posters --^ The United States : War Posters And James Montgomery Flagg: Uncle Sam, An American Icon ; Howard Chandler Christy -- France -- The Central Powers : Realism Versus Abstraction -- Dada : Tristan Tzara ; Dada In Paris ; Dada In Berlin ; Kurt Schwitters And Merz -- 4. Modern Art, Modern Graphic Design. Montparnasse -- Cubism : Guillaume Apollinaire's Calligrammes ; Robert And Sonia Terk Delaunay -- The London Underground : Frank Pick ; Edward Mcknight Kauffer ; Signage And Visual Identity -- Futurism : Words In Freedom ; Lacerba ; Vorticism: Book Design In Britain -- Purism : The Machine Aesthetic ; The New Spirit -- Art Deco In France And Britain : Poster Art: Cassandre And Carlu: Art Deco In Asia ; The Normandie ; Art Deco Type Design ; Bookbinding -- Art Deco And Colonialism : The 1931 International Colonial Exposition -- 5. Revolutions In Design. De Stijl : Seeking Universal Harmony ; Typography And Journal Design ; De Stijl Redesigned ; De Stijl Architecture ; De Stijl Poster Design ; De Stijl And Dada -- Revolution In Russia -- The Russian Revolution And The Bolshevik Poster : Alexander Apsit, Boris Zvorykin, Dmitri Moor: Lubki And Religious Icons -- Russian Suprematism And Constructivism : Kasimir Malevich, Vladimir Tatlin ; A New Utopia ; Constructivism And Alexander Rodchenko ; Alexander Rodchenko, Vladimir Mayakovsky ; Photomontage And Film ; Filmic Vision ; Gustav Klutsis ; Constructivists Under Stalin ; Film Posters: The Stenbergs ; El Lissitsky ; El Lissitsky In Germany -- 6. The Bauhaus And The New Typography. Dada And Russian Constructivism -- German Expressionism : Expressionist Film ; Metropolis -- The Arbeitstrat Für Kunst -- Weimar Bauhaus : Expressionism At The Bauhaus ; Constructivism And The Bauhaus ; László Moholy-nagy: Women At The Bauhaus ; The 1923 Exhibition ; Political Problems -- Dessau Bauhaus : New Buildings ; Herbert Bayer ; Typophoto ; Depoliticization At The Bauhaus ; Type At The Bauhaus ; Paul Renner And Futura -- The New Typography : Die Neue Typographie ; Ring Neue Werbegestalter -- 7. American Modern And The Second World War. The American Magazine : Fortune ; Mehemed Agha And Vanity Fair: Condé Nast, Vogue, And Fashion Photography ; Cipe Pineles ; Alexey Brodovich ; Pm Magazine -- Government Patrons : The Great Depression ; Fap Posters ; Lester Beall -- The Museum Of Modern Art : The International Style ; The Machine Art Exhibition ; The Cubism And Abstract Art Exhibition ; The Bauhaus 1919-1928 Exhibition -- Pulp Magazines ; Germany In The 1930s : The Nazis And The Mass Media ; Degenerate Art ; Typography Under The Nazis ; John Heartfield's Photomontages -- The Second World War : Germany ; Britain ; Russia ; The United States ; Norman Rockwell -- 8. The Triumph Of The International Style. Swiss Style : Jan Tschichold ; The Predominance Of Akzidenz Grotesk ; New Typefaces ; The Swiss Style In Zurich ; Neue Grafik ; Design In Basel ; The Spread Of The Swiss Style ; The International Style And Corporate Identity At Ulm -- The Netherlands --^ England : Stanley Morison ; Jan Tschichold At Penguin ; Herbert Spencer ; Alan Fletcher -- American Innovators : Alvin Lustig ; Saul Bass -- The International Style Comes To America : Container Corporation Of America ; Paul Rand: Bauhaus Masters At American Universities ; The Breakthrough: Paul Rand And Ibm ; Unimark International ; The Golden Age Of Logos -- The International Style In Corporate Architecture : The Tilted E -- 9. Postmodernism, The Return Of Expression. Postmodernism -- Psychedelic And Rock Graphics : British Psychedelics ; Magazine And Album Design -- Push Pin Studio -- Postmodern Graphic Design : Historical Consciousness ; Détournement ; Postmodern Typography ; Robert Venturi And Learning From Las Vegas ; Wolfgang Weingart ; Dan Friedman And April Greiman ; Early Desktop Publishing ; Cranbrook Academy Of Arts: The Postmodern Book And Richard Eckersley ; The Netherlands And Britain ; Tibor Kalman -- Postmodern Architecture --^ Digital Typography : Emigre Graphics ; Digital Typefaces And Zuzana Licko -- Postmodernism Of Resistance -- Continuing Conflict -- 10. Contemporary Graphic Design. Eclectic Experiments : Grunge Design ; Depoliticized Design ; Celebrification ; Eclecticism, Historicism, And Appropriation ; Conceptual Design ; Mtv, Coopting The Counterculture ; Comics, Manga, Video Games, And Animé ; Graffiti And Street Art ; Illustration In A Digital Age -- The Digital Aesthetic : Resurgent Idealism ; Wired Magazine ; Techno Type ; Web 1.0: Beginnings ; Web 2.0: Motion And Interactivity: Viral Advertising ; Advertising Transformed -- Motion Graphics For Film And Television -- Contemporary Typography : Digital Crystal Goblets ; Hoefler & Frere-jones: Arial And Comic Sans ; Experimental Type ; The End Of Type (?) ; The Danger Of The Digital -- Global Graphics? -- Design It Yourself -- The Citizen Designer: Sustainability ; Bruce Mau And Massive Change ; Jonathan Barnbrook. Stephen J. Eskilson. Includes Bibliographical References And Index. Front Cover 1 The Origins of Type and Typography Cover Page 15 The Origins of Type and Typography Introduction 16 Graphic Design A New History 2nd Edition Ch. 1 26 Graphic Design A New History 2nd Edition Ch. 2 54 Graphic Design A New History 2nd Edition Ch. 3 105 Graphic Design A New History 2nd Edition Ch. 4 138 Graphic Design A New History 2nd Edition Ch. 5 172 Graphic Design A New History Ch. 6 204 Graphic Design A New History Ch. 7 233 Graphic Design A New History Ch. 8 275 Graphic Design A New History Ch. 9 310 Graphic Design A New History Ch. 10 359 Conclusion 419 Glossary 420 Bibliography 426 Index 434 Picture Credits 450 Author Notes/Book Information 454 Back Cover 455 Front Cover The Origins of Type and Typography Cover Page The Origins of Type and Typography Introduction Graphic Design A New History 2nd Edition Ch. 1 Graphic Design A New History 2nd Edition Ch. 2 Graphic Design A New History 2nd Edition Ch. 3 Graphic Design A New History 2nd Edition Ch. 4 Graphic Design A New History 2nd Edition Ch. 5 Graphic Design A New History 2nd Edition Ch. 6 Graphic Design A New History 2nd Edition Ch. 7 Graphic Design A New History 2nd Edition Ch. 8 Graphic Design A New History 2nd Edition Ch. 9 Graphic Design A New History 2nd Edition Ch. 10 Conclusion Glossary Bibliography Index Picture Credits Author Notes/Book Information Back Cover