Graphic Artists Guild Handbook : Pricing & Ethical Guidelines (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines, 10th Edition)

For years, the Graphic Artists Guild Handbook: Pricing and Ethical Guidelines has been the industry bible for graphic designers and illustrators. This, the 10th edition, continues the tradition with new information, listings and pricing information based on surveys of working designers. It addresses legal rights and issues such as how copyright laws affect the income and work of graphic artists. It also provides tips on how to negotiate the best deals and how and what to charge for work, and includes sample contracts. For design and illustration professionals, there is no more comprehensive and informative resource. vi Foreword vii President's Prologue viii Acknowledgments xi Introduction 1. Professional Relationships 2 2. Legal Rights & Issues 26 3. Professional Issues 62 4. Technology Issues 82 5. Essential Business Practices 104 Part 1: Preparation 106 Part II: Negotiation 114 Part III: Keeping Track 120 Part IV: Collecting 124 Part V: Reuse & Other Markets 134 6. Salaries & Trade Customs 152 7. Graphic Design Prices & Trade Customs 164 8. Web Design & Other Digital Media Practices 206 9. Illustration Prices & Trade Customs 228 10. Cartooning Prices & Trade Customs 306 11. Animation Prices & Trade Customs 322 13. Surface Design Prices & Trade Customs 332 14. Standard Contracts & Business Tools 344 15. The Graphic Artists Guild 408 16. Resources & References 422 18. Index 442 19. Graphic Artists Guild Membership Application 453 "The essential source for fair prices and practices. Contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry, from advertising to publishing to corporate markets." -- Publisher