Google This!: Putting Google and Other Social Media Sites to Work for Your Library (Chandos Information Professional Series)

Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution's library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going? Provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data Describes the full process for creating a Google Custom Search engine Written by an award winning author who has been an academic systems librarian for 20 years Many libraries and museums have already adapted to the current information climate and work with Google, Facebook, Twitter and iTunes to deliver information to their users; however, many have not. In this book librarians or museum professionals interested in developing a greater web and social media presence for their institution will find a wealth of material to justify these actions to directors and administrative boards. Ballard, an award-winning author with more than 20 years' experience as an academic systems librarian, has conducted more than two dozen interviews with professionals who have created exemplary work using social media, and shows how their experiences can create success for your institutions library. His book Describes the variety of free (or nearly free) options for social media and shows how libraries from the Library of Congress to small public libraries are adapting them Provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data Describes the full process for creating a Google Custom Search engine The result of more than two dozen interviews with professionals who have created exemplary work using social media, Ballard shows how their experiences can create success for your institution's library. Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going?

• Provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data
• Describes the full process for creating a Google Custom Search engine
• Written by an award winning author who has been an academic systems librarian for 20 years

Content: Front matter , Pages i-iii Copyright , Page iv Dedication , Pages v-vi List of figures , Pages xiii-xv Acknowledgements , Pages xvii-xviii Foreword , Pages xix-xx Preface , Pages xxi-xxvi About the author , Pages xxvii-xxviii 1 - What does the Internet have to do with my library? , Pages 1-10 2 - Google Custom Search , Pages 11-26 3 - Facebook and Twitter , Pages 27-42 4 - Flickr: if it’s good enough for the Library of Congress it’s good enough for your library , Pages 43-57 5 - iGoogle and other useful products , Pages 59-77 6 - YouTube: much more than videos of cats playing piano , Pages 79-91 7 - Google Scholar – just walked down the aisle with WorldCat , Pages 93-104 8 - Blogger: get your message out where the patrons are , Pages 105-111 9 - Google Maps and Google Earth , Pages 113-124 10 - Electronic books , Pages 125-146 11 - Discovery platforms , Pages 147-156 12 - Mobile applications for libraries , Pages 157-168 13 - Where is this all going? , Pages 169-179 Bibliography , Page 181 Index , Pages 183-189 "Many libraries and museums nowadays have adapted to the current information climate and work with Google, Facebook, Twitter and iTunes to deliver information to their users, however most have not. This book will describe the variety of free (or nearly free) options for social media and show how libraries from the Library of Congress down to small public libraries are adapting them. The author has conducted more than two dozen interviews with professionals who have created exemplary work using social media, and shows how their experiences can create success for your institution's library."--Page 4 de la couverture Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. It includes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. (Editor) "Many libraries and museums nowadays have adapted to the current information climate and work with Google, Facebook, Twitter and iTunes to deliver information to their users, however most have not. This book will describe the variety of free (or nearly free) options for social media and show how libraries from the Library of Congress down to small public libraries are adapting them. The author has conducted more than two dozen interviews with professionals who have created exemplary work using social media, and shows how their experiences can create success for your institution's library."--Chandos website.