Google for Jobs: How Google Revolutionizes the Job Market and You Benefit in Recruiting (essentials)

Almost all search queries are now made via Google and the search for a new job via Google is also increasing steadily. Thanks to Google for Jobs, Google's claim to offer users the best search experience is now also evident in the job search. Henner Knabenreich presents the most important findings about Google for Jobs and provides important tips and hints for successful use. He shows that companies benefit from an unprecedented opportunity to provide reach - regardless of size, industry and job description. To bring applicants and companies together in the best and fastest possible way is Google's claim. Find out how you as an employer can benefit from this job search here. The author: Henner Knabenreich has been working on the career pages and application processes of employers since 2003. As an “employer branding optimizer”, he advises companies on the implementation of career websites, has been promoting the role of SEO in the context of recruiting for years and observes Google's activities in the job market. He is author of the book "Career Websites with Wow! effect" and blogs on an influential HR blog. This Springer essential is a translation of the original German 1st edition essential, Google for Jobs by Henner Knabenreich published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. Almost all search queries today are made via Google. The search for a new job via Google is also growing steadily. Google's claim to offer users the best search experience is now also evident in the job search thanks to Google for Jobs. The goal of this simplified and efficient job search is to bring applicants and compa¬nies together in the best and fastest possible way, regardless of job description, size and industry. Henner Knabenreich presents the most important findings on Google for Jobs, provides important tips and advice for successful use and shows how you as an employer can benefit from this revolutionary recruiting approach. This Springer essential is a translation of the original German 1st edition essential, Google for Jobs by Henner Knabenreich published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The Content How to use Google for Jobs for job search · How to benefit from Google for Jobs as an employer · Which mistakes companies are already making today - and how to avoid them The Target Groups For all job seekers, personnel managers and entrepreneurs, who want to use the possibilities of Google for Jobs profitably The Author Since 2003, Henner Knabenreich has been involved with the career sites and application processes of employers. As an employer branding optimizer, he advises companies on the implementation of career websites, has been promoting the role of SEO in the context of recruiting for years and observes Google's activities in the job market. He is author of the book "Career Websites with Wow! effect" and blogs on an influential HR blog What You Can Find In This essential Contents 1 Introduction 1.1 The Importance of Google for Job Search 1.2 The First Stage: The Cloud Jobs API 2 An Approach to Google for Jobs 2.1 What is Google for Jobs? 2.2 How the Job Search Changes 2.3 Status Quo Google for Jobs 2.4 What Does Google for Jobs Cost? 3 How to Use Google for Jobs for Job Search 4 Use Potential as an Employer: How to Get in at Google for Jobs 4.1 You Take Matters into Your Own Hands and Ensure that Your Jobs Have an Unprecedented Reach 4.2 Your Applicant Management Software Can also Help You Find Your Way to Google for Jobs 4.3 The Simplest Way is to Use the Job Board of Your Choice 5 Submit the Jobs to Google 5.1 Via XML Sitemap 5.2 Via Indexing API 5.3 Canonical Tags to Protect Against Duplicate Content 5.4 Via ATS and Job Boards 6 Evaluation of Success with Google Analytics and Google Search Console 7 What Mistakes Companies Are Already Making Today—and How You Can Avoid Them 8 What Does Google for Jobs Mean for Job Search, Recruiting—and Job Boards? 9 A Few Words to Conclude What You Learned From This essential References