Google Analytics

I purchased this book because I manage the analytics account for my company and really wanted some helpful assistance for using the more complex functions of analytics - like event tracking and custom reports. Unfortunately, this book assumes a higher level of knowledge of javascript and web-lingo than I currently have, and just doesn't break things down as much as I was hoping.

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

• Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
• Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
• Integrate Google Analytics with Google AdWords.
• Make the most of reporting dashboards.
• Find out how to use analytics for marketing and content optimization.
• Understand what each type of report means and how to interpret it.
• Explore how other companies have used analytics to improve site performance.
• Investigate how to use Google Analytics for complete e-commerce analysis.

Order your copy today and make your Web site work for you!

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head? "Google Analytics" is that tool, and this is the handbook you need to make it work for you. Learn to set up "Google Analytics", understand the reports it generates, and use the information to make your Web site a real asset to your business. You can get familiar with the concept of analytics, what "Google Analytics" offers, and how it compares to popular site statistics programs. You can learn to set up the program, navigate the interface, understand filters, and use goal-setting features. You can integrate "Google Analytics" with Google AdWords, and make the most of reporting dashboards. You can find out how to use analytics for marketing and content optimization, and understand what each type of report means and how to interpret it. You can explore how other companies have used analytics to improve site performance, and investigate how to use Google Analytics for complete e-commerce analysis A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing.