اجتماعی شدن: مشتریان را هیجان‌زده کنید، سر و صدا ایجاد کنید و برند خود را با قدرت رسانه‌های اجتماعی انرژی ببخشید

In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? And which automation tools, promotional ads, scheduling platforms, and social media channels offer the greatest return on investment? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their marketing processes. He explains the ins and outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, and Pinterest and teaches readers how to formulate a social strategy, pinpoint and cater to the right audience, give their brand a unique online voice, create relevant and engaging content, identify and reward influencers, build strong bonds with bloggers, become truly customer-centric, respond to negative feedback, use targeting to engage more effectively, turn employees into social marketers, and engage with ROI in mind.The digital landscape offers unprecedented opportunities to spread the word about products and services. While other businesses struggle to transition from traditional marketing to online engagement, you'll be enacting a social media strategy that magnifies customer loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social will teach you how to leverage our brave new social frontier.

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?

For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to:

• Formulate a social strategy

• Pinpoint their audience and where they “live” online

• Give their brand a unique voice and personality

• Get good at listening

• Create relevant, engaging content

• Identify and reward influencers

• Build strong bonds with bloggers

• Become truly customer-centric

• Avoid pitfalls when possible—and respond to negative feedback when a misstep is made

• Cultivate brand spokespeople

• Use targeting to engage more effectively

• Turn employees into social marketers

• Engage with ROI in mind

The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth' How can you effectively engage online influencers' What are the best dashboards for monitoring multiple social channels simutaneously' How do you keep it all going around the clock' For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others-and shows readers how to: * Formulate a social strategy * Pinpoint their audience and where they "live" online * Give their brand a unique voice and personality * Get good at listening * Create relevant, engaging content * Identify and reward influencers * Build strong bonds with bloggers * Become truly customer-centric * Avoid pitfalls when possible-and respond to negative feedback when a misstep is made * Cultivate brand spokespeople * Use targeting to engage more effectively * Turn employees into social marketers * Engage with ROI in mind The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier Social marketing : even more important than you think Devising your strategy and getting started Engagement 101 : determine your voice and personality How to develop content that promotes engagement Become truly customer-centric and reap the advantages How to avoid pitfalls, deal with crises, and keep your brand's reputation intact How to staff your social team and organize for more effective engagement Tools for producing more relevant, targeted engagement How to identify influencers, work with vips, and grow word of mouth substantially How to build strong relationships with bloggers and work with online personalities Increase engagement by turning your employees into marketers How to engage with ROI in mind Going social in real life. Terrified by Twitter? Fearful of Facebook? Goldman, social media expert and assistant v-p of Interactive Communications for iluminage inc., rides to the rescue with this comprehensive guide to social media strategy, execution, and engagement for newbies Organizations that take advantage of social media marketing expand their reach and connect with more customers. Learn how to traverse the digital landscape to breathe new life into your business.