Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, And Japan (Tracking Globalization)

"[Reid] develops an approach to globalization and health that goes beyond simplistic dichotomies -- such as the puritanism of the United States in contrast with the more libertine cultures of other countries -- and he also eschews the equally simplistic view that the world is becoming homogenized." -- David J. Hess, Rensselaer Polytechnic InstituteA tangible aspect of living, working, and traveling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In Globalizing Tobacco Control, Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere. Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; "social marketing" techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations.

[reid] Develops An Approach To Globalization And Health That Goes Beyond Simplistic Dichotomies — Such As The Puritanism Of The United States In Contrast With The More Libertine Cultures Of Other Countries — And He Also Eschews The Equally Simplistic View That The World Is Becoming Homogenized. — David J. Hess, Rensselaer Polytechnic Institute

a Tangible Aspect Of Living, Working, And Traveling In The 21st Century Is The Experience Of Moving Between Smoke-filled And Smoke-free Environments. In Globalizing Tobacco Control, Roddey Reid Examines What Lies Behind This Experience: The Revolution In Public Attitudes And Health Codes That Regulate Daily Routines And The Life Of The Body. While The Gradual Replacement Of Smoking With Non-smoking As The Social Norm Is A Global Phenomenon, It Has Not Followed The Same Trajectory Everywhere. Reid Compares Anti-smoking Campaigns In The United States, France, And Japan For What They Reveal About The Nature Of Globalization And Liberal Arts Of Government. He Explores Distinctive National Histories Of Tobacco; Evolving Global Marketing Strategies Of Transnational Tobacco Corporations; Social Marketing Techniques Used To Tailor Public Health Messages To Particular Ethnic Communities; And The Programs Of International Public Health Organizations.

canadian Journal Of Public Health

...[a] Unique Articulation...points To Subtle Yet Important Issues Embedded Within Public Health Interventions.

"[Reid] develops an approach to globalization and health that goes
beyond simplistic dichotomies -- such as the puritanism of the United States in
contrast with the more libertine cultures of other countries -- and he also eschews
the equally simplistic view that the world is becoming homogenized." -- David
J. Hess, Rensselaer Polytechnic Institute

A tangible aspect of
living, working, and traveling in the 21st century is the experience of moving
between smoke-filled and smoke-free environments. In Globalizing Tobacco Control,
Roddey Reid examines what lies behind this experience: the revolution in public
attitudes and health codes that regulate daily routines and the life of the body.
While the gradual replacement of smoking with non-smoking as the social norm is a
global phenomenon, it has not followed the same trajectory everywhere. Reid compares
anti-smoking campaigns in the United States, France, and Japan for what they reveal
about the nature of globalization and liberal arts of government. He explores
distinctive national histories of tobacco; evolving global marketing strategies of
transnational tobacco corporations; "social marketing" techniques used to
tailor public health messages to particular ethnic communities; and the programs of
international public health organizations.

A tangible aspect of living, working, and travelling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In "Globalizing Tobacco Control", Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere. Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; 'social marketing' techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations Global and local strategies: state and NGO initiatives, community mobilization, and social marketing The dynamics of collaboration and community input in the media campaign The campaign against secondhand smoke: family, ethical subjects, and the social body Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture France: unexceptional exceptionalism? Japan: in the shadow of colonialism and Japan tobacco. Traces the culture and politics of anti-smoking efforts in three sites with distinct social histories.