Global Strategies and Local Realities : The Auto Industry in Emerging Markets

The emerging markets have shifted rapidly from being the key growth points of the global auto industry in the mid 1990s, to being in crisis and recession at the end of the decade. This volume addresses three questions about the emerging markets and their role within the global auto industry: * What are the production and sales prospects for emerging markets, and how might firms and governments respond to current problems? * What spatial configurations are likely to emerge within these markets and within the global auto industry more generally? * What division of activities is likely to develop between the emerging markets and the established vehicle producing regions? The papers in this collection are based on extensive fieldwork in a broad range of emerging markets by researchers from developed and developing countries. The editors have combined overview papers discussing themes of relevance to the auto industry such as strategies for dealing with market instability, government policies and the environmental impact of the car, with papers taking up issues through comparative studies of particular countries and regions. Contributors consider key questions facing the auto industry, such as the contradiction between adapting designs for the emerging markets and promoting exports, and the role of global mega-suppliers in emerging markets. This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia. Provides up-to-date information on globalization trends and the transformations taking place in emerging markets. This text discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalization and crises in emerging markets such as Brazil and East Asia Discusses key themes in the auto industry, including the environmental impact of the car and adaptation of designs for the needs of emerging markets. These issues are placed in the context of more general debates about globalization and crises in emerging markets such as Brazil and East Asia In the 1980s, debated on the restructuring of the automotive industry focused on the impact of lean production and the restructuring of supplier relations in Europe and North America, largely in response to the success of Japanese companies.