Global Business Strategy: Multinational Corporations Venturing into Emerging Markets (Springer Texts in Business and Economics)

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management. Front Matter....Pages i-xvii Introduction: Needs for New Global Strategies....Pages 1-17 Front Matter....Pages 19-19 Management Strategies for Global Businesses....Pages 21-40 Changes in the Global Economic Environment....Pages 41-55 Comparison of Economic Institutions in China and India....Pages 57-76 New Business Model as Response to Competition from Emerging Economies....Pages 77-92 India’s Neemrana Industrial Park for Japanese Firms....Pages 93-104 Front Matter....Pages 105-105 Alliance-Based Global Strategy....Pages 107-119 Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity....Pages 121-135 Marketing Theory in Global Business Context....Pages 137-154 Shiseido Marketing in China....Pages 155-171 International R&D Management....Pages 173-189 Multinationals’ R&D in China and India....Pages 191-209 Thailand’s National Science and Technology Development Agency and Japanese Firms....Pages 211-221 Suzuki Motor’s Expansion in India....Pages 223-241 Strategy Integration at the Global Level....Pages 243-253 Back Matter....Pages 255-259 "This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management"--Jacket Emerging Markets/Globalization; Innovation/Technology Management; Business Strategy/Leadership; International Economics; Operations Management