Giants of Enterprise : Seven Business Innovators and the Empires They Built

Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great Ceos who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of Ibm; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart. Andrew Carnegie : From Rags To Richest -- George Eastman And The Creation Of A Mass Market -- Henry Ford : The Profits And The Price Of Primitivism -- Thomas J. Watson Sr. And American Salesmanship -- Charles Revson And Revlon : Consumer Packaged Goods And The Television Revolution -- Sam Walton : All-american -- Robert Noyce And Silicon Valley : Toward A New Business World -- Conclusion : Progress And Profits. Richard S. Tedlow. Includes Bibliographical References (p. [339]-502) And Index. An acclaimed business historian provides a fascinating glimpse into the minds, lives, and strategies of seven extraordinary CEOs, including George Eastman, Thomas Watson, Henry Ford, and Andrew Carnegie, who successfully mastered cutting-edge technology and created lasting corporate empires. Reprint This is a book about what Americans do best-founding and build new businesses.