Getting Your Way Every Day : Mastering the Lost Art of Pure Persuasion

Aristotle rarely lost an argument. Neither did Plator or Socrates. These famous thinkers relied on the art of classical rhetoric - pure persuasion at its best - to argue, persuade, and win, every time. "Getting Your Way Every Day" updates this powerful discipline, showing modern readers how to use them in any business or social situation. Revealing practical techniques for building productive and profitable rapport, and transforming arguments from shouting matches into constructive discussions, the book is an enlightening and accessible guide for anyone who wants to get what they want, more often. Very little in this world gets done without persuading someone to do something. Communicating with bosses and co-workers; haggling with a salesperson over the price of a car; getting a friend or loved one to agree to see the movie you want to see for a change...It all takes persuasion. Yet few people have had the opportunity to master the fine art of arguing persuasively and winning people over.Getting Your Way Every Day shows you how to easily borrow from the art of classical rhetoric to consistently get what you want in any situation, using ingenious tactics and strategies that have existed for thousands of years...but which few people know. This powerful, easy-to-use guide shows you how to transform arguments from shouting matches into constructive discussions, develop a rapport with even the strongest-willed of opponents, and leverage the power of reason, emotion, and character to get exactly what you want, every time. Whether you're writing a memo, delivering a speech, corresponding over e-mail, or simply speaking with someone, you'll learn how to: Convey your authority and integrity and project the most powerful and appropriate image of yourself in any given situation, Evoke your audience's empathy and target their emotions-then harness those feelings into the specific outcome you want, Appeal to logic and clarify the facts so that your suggestion becomes the most obviously reasonable plan of action, Effectively use small talk to learn the needs and desires of the other person or group, and facilitate results by making the process more pleasant, Use the four phases of "AIDA" to command Attention, create Interest, generate Desire, and prompt Action.The book provides a huge variety of techniques immediately usable for any business or social situation to help you win anyone over to your point of view. Featuring real-world anecdotes and examples of time-tested strategies in action, Getting Your Way Every Day shows you how to persuade minds, win hearts, and move wills...and achieve even your most ambitious goals on a daily basis.

classical Rhetoric Is The Most Powerful System Of Persuasion, Perfected By The Likes Of Aristotle, Plato, And Socrates. While The Discipline May Not Sound Sexy, Its Timeless Principles Really Work. Pure Persuasion At Its Best, Rhetoric Has Been Long Forgotten -- Ignored In Favor Of Manipulative Tricks Masquerading As Influence. Getting Your Way Every Day Will Change That. Author Alan Axelrod Offers A New Take On The Classic Strategies -- Modernizing Them And Making Them Relevant To Any Business Or Social Situation.

Readers Will Discover How To:

* Argue Persuasively And Win Without Alienating Opponents * Build Productive And Profitable Rapport * Leverage The Power Of Reason, Emotion, And Character For A More Effective Appeal * Transform Arguments From Shouting Matches Into Constructive Discussions

the Book Teaches Readers How To Understand Their Audience And Turn That Knowledge Into A Seamless Argument That S Guaranteed To Work. With Real-world Anecdotes Of The Techniques In Action, This Enlightening And Accessible Guide Reveals How Anyone Can Get What They Want.

Author Biography: Alan Axelrod (atlanta, Ga) Is The Author Of Many Popular Business And Reference Books, Including The Businessweek Bestsellers Patton On Leadership And Elizabeth I, Ceo. He Is A Former Professor Of English Who Has Taught Classical Rhetoric, From The Greeks And Romans Through The Renaissance.

Aristotle rarely lost an argument. Neither did Plator or Socrates. These famous thinkers relied on the art of classical rhetoric - pure persuasion at its best - to argue, persuade, and win, each time. This work covers this discipline, showing readers how to use them in various business or social situations.