Getting to Market With Your MVP : How to Achieve Small Business and Entrepreneur Success

Getting to Market with Your MVP: Small Business and Entrepreneur Success is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market. The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market. This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. Through this work, readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and a great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business. Cover Contents Introduction Chapter 1: Purpose Chapter 2: Recognizing Opportunity Chapter 3: Concept Creation—Defining the Dream Chapter 4: Viability Report—Feasibility Study Chapter 5: Value Proposition Chapter 6: Team Building for Execution Chapter 7: Minimum Viable Product (MVP) Chapter 8: Performance for Success Conclusion References About the Author Index Adpage Backcover Provides a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. Readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study, and understand the difference between a good idea and a great business model. __**Getting to Market with Your MVP: Small Business and Entrepreneur Success**__ The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market.