Getting China and India Right : Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow. Getting China and India Right: Strategies for Leveraging the World’s Fastest-Growing Economies for Global Advantage......Page 1 Contents......Page 9 Preface......Page 11 Acknowledgments......Page 17 Chapter 1: CHINA AND INDIA – FOUR STORIES ROLLED INTO ONE......Page 21 Back to the Future: The Reemergence of China and India......Page 24 Four Stories Rolled into One......Page 29 Challenges for Multinationals......Page 45 The Task Ahead......Page 52 Chapter 2: THINK CHINA AND INDIA, NOT CHINA OR INDIA......Page 59 China and India: Cousins, Not Twins......Page 60 Growing Economic Integration Between China and India......Page 67 Strategic Implication 1: Leverage the Scale of Both China and India......Page 70 Strategic Implication 2: Leverage the Complementary Strengths of China and India......Page 73 Strategic Implication 3: Transfer Learning from One Market to the Other......Page 75 Strategic Implication 4: Leverage Dual Presence to Reduce Risks......Page 79 Conclusion......Page 81 Chapter 3: MEGAMARKETS AND MICROCUSTOMERS: Fighting for Local Market Dominance......Page 83 Vast, Diverse, and Dynamic: Market Opportunities in China and India......Page 85 Fighting for Local Market Dominance......Page 94 Conclusion......Page 114 Chapter 4: LEVERAGING CHINA AND INDIA FOR GLOBAL ADVANTAGE......Page 117 A Look at the Opportunities......Page 119 Realizing the Opportunities......Page 127 Conclusion......Page 157 Chapter 5: COMPETING WITH DRAGONS AND TIGERS ON THE GLOBAL STAGE......Page 159 Strategic Logic and the Emergence of Global Champions......Page 161 The Rise of Dragons and Tigers......Page 171 Strategic Implications for Established Multinationals......Page 183 Conclusion......Page 193 Chapter 6: THE WAR FOR TALENT: Dealing with Scarcity in the Midst of Plenty......Page 195 The War for Talent in China......Page 196 The War for Talent in India......Page 202 Winning the War for Talent......Page 206 Conclusion......Page 221 Chapter 7: GLOBAL ENTERPRISE 2020......Page 223 Analytical Building Blocks......Page 224 Rethinking Innovation......Page 232 Rethinking Organization......Page 237 Globalization of the Corporate Mindset......Page 244 Notes......Page 249 The Authors......Page 259 Index......Page 263

"A blueprint on how to best approach the two economies for the long term."
—Ratan N. Tata, chairman, Tata Group

"No global CEO can afford not to read this timely and insightful book."
—Jeffrey E. Garten, Juan Trippe Professor, Yale School of Management

"Incisive, well researched, and richly supported in-depth analysis."
—Narayana N.R. Murthy, chairman and chief mentor, Infosys Technologies

"Solid research, compelling and provocative, required reading for any CEO."

- Ronnie C. Chan, chairman, Hang Lung Group; vice-hairman, Asia Society

"The best source of insight available for executives. A real tour de force."
—Graham Mackay, CEO, SABMiller plc

"The best book by far to analyze how the rise of China and India will fundamentally reshape global strategies."
—Mark J. Penn, CEO, Burson Marsteller; author of Microtrends; adviser to Bill Clinton, Tony Blair, and Bill Gates

"Crisp. An insightful guide to survival and success in the new era."

- Wim Elfrink, EVP and chief globalization officer, Cisco Systems

"Will inspire every global CEO to re-examine their China and India strategy."
—William V. Hickey, CEO, Sealed Air Corporation

"Timely, comprehensive, insightful, richly documented, and a superb guide."

- Edwin D. Fuller, president, Marriott Lodging-International

"Forceful. Practical advice, illuminating evidence—a compelling read."
—Ravi Venkatesan, chairman, Microsoft India

"Very timely, extremely well researched, highly readable, and very practical."
—Kyung H. Yoon, vice-chairman, Heidrick & Struggles

"This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow."--Jacket Teach Like a Champion 2.0 is a complete update to the international bestseller. This teaching guide is a must-have for new and experienced teachers alike. Over 700,000 teachers around the world already know how the techniques in this book turn educators into classroom champions. With ideas for everything from classroom management to inspiring student engagement, you will be able to perfect your teaching practice right away.