«عجیب باش!»: ۱۰۱ روش نوآورانه برای تبدیل شرکت شما به یک مکان عالی برای کار

This is one of the best books on management I have read in a long time! The ideas inside Get Weird by John Putzier are highly adaptable to my own business, Flying Pen Press, a book publishing company. While Putzier directs his narrative at large corporations, the book rings true for the small business owner, as well as within our publisher-author relationships. Putzier postulates the rather obvious ideas that people are more likely to join and stay with a company where they are respected, trusted and most of all, where they enjoy themselves. These ideas are obvious, yet so few companies have failed to see this. With this in mind, Putzier offers 100 different methods of turning these ideas into reality. Each method is easy to implement, inexpensive for the company, and will actually increase productivity and employee retention. Most of them can be implemented by middle managers without need of a superior's authorization, other methods are best implemented companywide by the top executives. After a full chapter that broadly discusses the basics of creative thinking in the business place, Putzier applies his own creativity to the following topics: Employee Recruitment, Employee Retention, Company Culture, Recognition & Incentives, Training & Employee Development, and a miscellaneous chapter that includes ideas for sales, service, public relations, and personal satisfaction. Here are just a few of the ideas that I will be implementing at Flying Pen Press: To recruit employees: #11, Birds of a Feather. We will be assigning a current emlployee to act as host to prospective recruits. To retain employees: #22 Mind Your Own Business! We will open up the books to everyone so that each staff member can see how their actions, decisions and expenditures affect the company's bottom line. To improve company culture: #60, You can Call Me Ray! Let each staff member rename his or her own job title in a serendipitous vein. To give employees recognition and incentive: #72, Cooperation Compensation. Department heads will meet one-on-one with each other and agree in writing on list of what they need from each other. Then at the end of the month, Each department rates the other departments on how they did, and bonuses will be based on that department's average rating. To train and develop the staff: #83, Road Trip. We will take staff members to visit our suppliers, vendors, and retailers to give them a better idea of how it all fits together. To recruit authors: #2, All the Wrong Places. We will start recruiting science fiction authors at sci-fi movie premieres and sci-fi conventions. To retain authors: #24, Come On Down! We will open all of our meetings to authors, so they can see what goes on at their publisher's offices. To add value to the publisher-author relationship: #51: Camp MED. We will turn one of our offices into a quiet writer's library, with classic books, writing guides and top-notch computer with fast internet. To recognize our authors and provide incentives: #76, What Are My Options? We will be giving authors shares of the company's profits, over and above royalties, provided that they deliver at least one book each year and communicate regularly with their fans. To support author training and development: #28, Collect the Dots. We will purposefully add typos and grammar errors to the author's galley, and give a prize or bonus if the author catches them all. This is just a very small portion of the methods I will be implementing at Flying Pen Press. Our philosophy has always been to give authors and staff the greatest respect possible. Get Weird! by John Putzier will go a long way to putting Flying Pen Press in the vanguard in this repect. I recommend this book very strongly, and I think it will be most appreciated by human resources personnel, mid-level and high-level managers, company executives, small-business owners with three or more employees, and corporate recruiters. --David A. Rozansky, Publisher, Flying Pen Press Denver, July 14, 2009 Content: Part 1. Tapping Your Natural Weirdness (aka Creative Thinking and Problem-Solving) -- Three Barriers to Creativity -- Second Right Answers -- In Search of QWERTYUIOPs -- Whatiffing -- Let Your Fingers Do the Thinking -- Wall of Shame -- Break the Mold -- How Bad Can It Get? -- Five Whys -- Press Release of the Future -- Challenges for Change -- Personal Brainspurt Journal -- Part 2. Weird Ideas to Win Today's Talent (aka Recruitment) -- 1.. All the Right Places -- 2.. All the Wrong Places -- 3.. Wysiwyg -- 4.. What's Your Sign? -- 5.. Postnuptials -- 6.. "Get out of Jail Free" Card -- 7.. Bridge over Troubled Waters -- 8.. Missing You -- 9.. Opportunity Knocks -- 10.. Homecoming Celebration -- 11.. Birds of a Feather -- 12.. Hire Times -- 13.. Wanna Trade? -- 14.. Bozo Filters -- 15.. Headhunter Hostage Pay -- 16.. Secondhand References -- 17.. DORK -- 18.. Lucy in the Sky with Diamonds -- 19.. Monica -- 20.. Are You Talking to Me? -- 21.. Bird Dog Biscuits -- 22.. Bait the Hook -- Part 3. Weird Ideas for the Care and Feeding of Today's Talent (aka Retention) -- 23.. Gimme Three Words -- 24.. Come on Down! -- 25.. Mirandas -- 26.. Heard It through the Grapevine -- 27.. Mind Your Own Business! -- 28.. Family Day -- 29.. Trinkets and Trash -- 30.. Personal Space -- 31.. 1 + 1 = 3 -- 32.. Rock Me, Baby! -- 33.. Show Me How to Keep the Money -- 34.. Will Work for Food -- 35.. Brainpower Inventory -- 36.. Cards for Everyone! -- 37.. Wish List -- 38.. Firefighter's Hours -- 39.. Galloping Gourmets -- 40.. Food for Thought -- 41.. Learning, Not Leaving -- 42.. Lose the Legalese -- 43.. Special Services -- 44.. Free Consultants -- Part 4. Weird Ideas for Changing Your Company Culture (aka Fun and Games with a Purpose and a Profit) -- 45.. Are We Having Fun Yet? -- 46.. Chain Letters -- 47.. Dating Game -- 48.. Graffiti for Good -- 49.. Hello, My Name Is ... and I'm -- 50.. Humor Room -- 51.. Camp MED -- 52.. It's My Party -- 53.. Let's Play Dress-Up -- 54.. Now We're Cookin' -- 55.. Oh, Baby! -- 56.. Show 'n' Tell -- 57.. Talent Show -- 58.. That's Entertainment -- 59.. Work Smells -- 60.. You Can Call Me Ray! -- 61.. You're a Winner! -- 62.. You're Kidding! -- Part 5. Weird Ideas for Perks, Pay, and Pats on the Back (aka Recognition and Incentives) -- 63.. Ambassadors, Advocates, and Apostles -- 64.. Wall of Fame -- 65.. One-Minute Parades -- 66.. Name That Room -- 67.. Public Resumes -- 68.. No Parking -- 69.. I'll Scratch Yours -- 70.. Peer Pats -- 71.. Bribe the Bride (or Groom or Domestic Partner) -- 72.. Cooperation Compensation -- 73.. Get the Point(s) -- 74.. Gimme a Break! -- 75.. Show Me the Money NOW! -- 76.. What Are My Options? -- Part 6. Weird Ideas for Educating Today's Talent (aka Training and Development) -- 77.. Do Your Workwork! -- 78.. Collect the Dots -- 79.. Mystery Mess -- 80.. Whaddaya Know? -- 81.. Reverse Mentoring -- 82.. Training Theater -- 83.. Road Trip -- 84.. Silo Destruction -- 85.. Sales Tagalongs -- 86.. Practice Makes Perfect -- 87.. KISS -- 88.. Share the Wealth of Knowledge -- 89.. Irreverence and Irrelevance -- 90.. Read between the Lines -- 91.. Getting to Know You -- 92.. Put Your Money Where Your Mouth Is! -- 93.. Wanted: Dead or Achieved! -- Part 7. Weird Ideas for Enhancing your Company Image (aka Sales, Service, Public Relations, and Personal Satisfaction) -- 94.. Gorilla Shopping -- 95.. Customer Appreciation Days -- 96.. Customer Clinics -- 97.. Greeters and Minglers -- 98.. Let's Get Personal -- 99.. Waste Not, Want Not -- 100.. Get a Life -- Part 8. Where's IOI? (aka It's All In Your Head!).

How can companies recruit, retain, train, motivate, and reward great employees—especially in a tight labor market? How can they win new customers and boost sales? The secret is to lighten up and get a little weird! Creativity and productivity can go hand in hand, as this chock-full-of-ideas book amply shows.

Like a Christmas stocking crammed with treasures, GET WEIRD! overflows with irresistible techniques for innovating and problem-solving. It explains how to start thinking "outside the box," then presents 101 adaptable ideas, each in a reader-friendly two pages or fewer. For instance, readers will learn about:

* Whaddya Know? (learning through puzzles, quizzes, and games)

* Hire-Times (post-interview fun—a night-on-the-town with host employees)

* Wall of Fame (display of individual successes)

* Rock Me, Baby (give techies and GenXers the rock-concert tickets they crave)

* Galloping Gourmets (take-home gourmet dinners for employees and their family).

Slightly off-the-wall at first glance, the book is firmly rooted in solid performance theory. Managers can use it to find quick, effective, fun solutions to work challenges.

Author Biography: John Putzier (Prospect, PA) is president of the consulting firm FirStep, Inc., which provides strategies to improve workplace performance. He is a prolific and popular speaker.

Booknews

Workplace performance expert Putzier offers 101 ways to make the workplace a more enjoyable and productive environment. In a lighthearted manner, he discusses how to change the tone and culture of a company with quick and often inexpensive ideas in order to improve employee morale, creative thinking, and work output. Other topics include attracting and retaining the best available talent, enhancing the company image, lowering stress, providing recognition and incentives, and implementing training and development strategies. The book lacks a bibliography. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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