زودتر بروید: حس کردن آینده برای رقابت در حال حاضر
Get There Early : Sensing the Future to Compete in the Present
معرفی کتاب «زودتر بروید: حس کردن آینده برای رقابت در حال حاضر» (با عنوان لاتین Get There Early : Sensing the Future to Compete in the Present) نوشتهٔ Bob Johansen, Robert Johansen، منتشرشده توسط نشر Berrett-Koehler Publishers در سال 2007. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
Bob Johansen shares techniques refined over nearly forty years by the Institute of the Future to help you navigate your own organization's road to the future. He details real-world examples of how organizations like Procter & Gamble, Disney, Reuters, UPS, and the Centers for Disease Control have put these approaches into practice. Through fascinating and illustrative examples--including the Toyota Prius, the iPod, Crest Toothpaste, and many more--he shows that getting there early means finding new markets, new customers, and new products ahead of your competitors. It means anticipating the needs of your stakeholders. It means you'll be able to establish a position before your late-arriving competitors even have a chance to organize. It helps you think through what might happen and what should happen. It gives you time to consider alternative strategies. Ultimately, getting there early helps you see beyond the problems of the present and recognize possible futures before others do.
Get There Early lays out the Institute's three-step Foresight to Insight to Action Cycle that allows you to sense, make sense of, and win when faced with dilemmas. Johansen offers hope for leaders facing the constant tension--a dilemma in itself--between judging too soon and deciding too late.
"Bob Johansen shares techniques refined over nearly forty years by the Institute for the Future to help you navigate your own organization's road to the future. He details real-world examples of how organizations like Procter & Gamble, Disney, Reuters, UPS, and the Centers for Disease Control have put these approaches into practice. Through fascinating and illustrative examples - including the Toyota Prius, the iPod, Crest Toothpaste, and many more - he shows that getting there early means finding new markets, new customers, and new products ahead of your competitors. It means anticipating the needs of your stakeholders. It means you'll be able to establish a position before your late-arriving competitors even have a chance to organize. It helps you think through what might happen and what should happen. It gives you time to consider alternative strategies. Ultimately, getting there early helps you see beyond the problems of the present and recognize possible futures before others do."--Memento "Bob Johansen shares techniques refined over nearly forty years by the Institute for the Future to help you navigate your own organization's road to the future. He details real-world examples of how organizations like Procter & Gamble, Disney, Reuters, UPS, and the Centers for Disease Control have put these approaches into practice. Through fascinating and illustrative examples - including the Toyota Prius, the iPod, Crest Toothpaste, and many more - he shows that getting there early means finding new markets, new customers, and new products ahead of your competitors. It means anticipating the needs of your stakeholders. It means you'll be able to establish a position before your late-arriving competitors even have a chance to organize. It helps you think through what might happen and what should happen. It gives you time to consider alternative strategies. Ultimately, getting there early helps you see beyond the problems of the present and recognize possible futures before others do."--Jacket Nobody can predict the future, but you still have to make sense of it to be successful. Leaders are facing a world of volatility, uncertainty, complexity, and ambiguity--a world laced with dilemmas. "Get There Early" shows how to sense the future to provoke new ways of understanding the present. Institute for the Future's Distinguished Fellow Bob Johansen uses 35 years of 10-year forecasting to unpack complex dilemmas and help leaders seed innovation and strategy. "Get There Early" helps leaders resolve the constant tension between judging too soon (the classic mistake of the problem solver) and deciding too late (the classic mistake of the academic). Helps leaders make sense out of mounting dilemmas. This book includes a map to the decade of dilemmas that we can already taste in events, drawing from the Ten-Year Forecast by Institute for the Future - which has a thirty-eight year track record