Get Clients Now! (TM) : A 28-Day Marketing Program for Professionals, Consultants, and Coaches
معرفی کتاب «همین حالا مشتری بگیرید! : برنامهای ۲۸ روزه برای بازاریابی حرفهایها، مشاوران و مربیان» (با عنوان لاتین Get Clients Now! (TM) : A 28-Day Marketing Program for Professionals, Consultants, and Coaches) نوشتهٔ Rick Riordan، John Rocco و Hayden, C. J.، منتشرشده توسط نشر AMACOM در سال 2013. این کتاب در فرمت epub، زبان انگلیسی ارائه شده است.
"Get Clients Now!" has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it's easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn: how to choose the best marketing tactics for their situation and personality; hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing; online networking and prospecting, social media, and internet marketing strategies that really work; advice on integrating online and offline tactics; tips for dealing with fear, resistance, and procrastination; and more. Complete with worksheets, exercises and all-new examples. "Get Clients Now!" remains the definitive guide on winning new business. ** Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days!In Get Clients Now!, you will learn:How to choose the best marketing tactics for their situation and personalityHands-on approaches for replacing unproductive cold-calling with the power of relationship marketingProven and effective online networking and prospecting, social media, and internet marketing strategiesAdvice on integrating online and offline tacticsTips for dealing with fear, resistance, and procrastinationNow in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!
Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, itâs easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action.
Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn:
⢠How to choose the best marketing tactics for their situation and personality
⢠Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing
⢠Online networking and prospecting, social media, and internet marketing strategies that really work
⢠Advice on integrating online and offline tactics
⢠Tips for dealing with fear, resistance, and procrastination
⢠And more
Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business.
Foreword / by Jay Conrad Levinson Acknowledgments Introduction The setup What really works? : effective marketing strategies Where do you start? : the marketing and sales cycle Where are you headed? : setting your sales and marketing goal The system What's stopping you? : selecting your success ingredients Here's what to do : choosing from the action plan menu You're ready Let's go! : putting the system into action The strategies Filling the pipeline : when you don't know enough people to contact Following up : when you know plenty of people but you're not contacting them Having sales conversations : when you're contacting people but not getting a chance to sell Closing sales : when you're having sales conversations but not getting sales Index. Stop crossing your fingers and hoping your chosen marketing methods are landing with the right customers. Learn how to target your base today!