Gestaltet im Auftrag von ... / Designed in commission of ... : Gespräche über Graphik Design / Conversations on Graphic Design

Applied graphic design What Stefan Sagmeister talks about in a Viennese coffee house, what Mangalica pigs have to do with good design, and everything that was better before, or at least, not as bad. In ten interviews with clients, Carlos Toledo, Eva Dertschei, Tino Erben, Martha Stutteregger, Stefan Sagmeister and Anita Kern report on their personal experiences with commissions and clients, and provide insight into their individual work processes. In this dialogue book three generations of graphic designers, all of which studied at the University of Applied Arts Vienna, speak openly about their experiences. With additional text contributions by Erik Spiekermann, Erwin K. Bauer, and Christian Reder, and others. * Dealing with clients in terms of graphic design * Designer Stefan Sagmeister and his colleagues in personal conversation * Three generations speak openly about how graphic design is perceived and is has developed Inhalt / Content Generationen/Generations Nicht jeder Kampf ist sinnvoll, nicht jeder Sieg ist hilfreich. / Not every battle makes sense, and not every victory is helpful Kurzes Lexikon der Designbeziehung A Brief Lexicon of Design Relationships Gespräch/Conversation: TOLEDO i DERTSCHEI. Gedenkstätte Karajangasse / Karajangasse Memorial Site Bureau F. Feinkoch ks_visuell. Zeit Punkt Lesen Grafikdesign als Selbstverständlichkeit / Graphic Design as a Matter of Course Über vergangene Erfahrungen und gegenwärtige Erkenntnisse / On past experiences and present realizations buero bauer. Max F. Perutz Laboratories Wien martha stutteregger typografie. Österreich und die Biennale Venedig 1895 – 2013 / Austria and the Venice Biennale, 1895 – 2013 Drahtzieher. winnovation Das Leben ist immer in Beta. / Life is always in Beta. Kerndesign. Kunstsammlung und Archiv der Universität für angewandte Kunst Wien / Collection and archive at the University of Applied Arts Vienna Sagmeister & Walsh. Über die Dynamik unkonventioneller Ideen, den Wert von Leitsätzen und Herzensprojekte / On the dynamics of unconventional ideas, the value of guiding principles, and labours of love studio VIE. AFA – Austrian Fashion Association Appendix Bildnachweise / Picture Credits Personenregister / Index of Persons Danksagung / Acknowlegments Impressum / Imprint

Worüber Stefan Sagmeister im Wiener Kaffeehaus spricht, was Mangalica-Schweine mit guter Gestaltung zu tun haben und was früher alles besser war oder zumindest nicht schlechter. In zehn Gesprächen mit Auftraggebern berichten u.a. Carlos Toledo, Eva Dertschei, Tino Erben, Martha Stutteregger, Stefan Sagmeister und Anita Kern von ihren persönlichen Erfahrungen mit Aufträgen und Auftraggebern und geben Einblicke in ihre individuellen Arbeitsprozesse.

Im "Dialogbuch" kommen drei Generationen von Grafik-Designern zu Wort, die alle an der Universität für angewandte Kunst Wien ausgebildet wurden. Mit ergänzenden Textbeiträgen von Erik Spiekermann, Erwin K. Bauer und Christian Reder u.a.

What Stefan Sagmeister talks about in a Viennese coffee house, what Mangalica pigs have to do with good design, and everything that was better before, or at least, not as bad. In ten interviews with clients, Carlos Toledo, Eva Dertschei, Tino Erben, Martha Stutteregger, Stefan Sagmeister and Anita Kern report on their personal experiences with commissions and clients, and provide insight into their individual work processes.00In this dialogue book three generations of graphic designers, all of which studied at the University of Applied Arts Vienna, speak openly about their experiences In ten interviews with clients, designers report on their personal experiences with commissions and clients, and provide insight into their individual work processes. Three generations of graphic designers, all of which studied at the University of Applied Arts Vienna, speak openly about their experiences. With additional text contributions by Erik Spiekermann, Erwin K. Bauer, and Christian Reder, and others