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Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious-- even liberating--book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.[From the Back Cover]Even the smartest among us can feel inept as we try to figure out the shower control in a hotel or attempt to navigate an unfamiliar television set or stove. When The Design of Everyday Things was published in 1988, cognitive scientist Don Norman provocatively proposed that the fault lies not in ourselves but in design that ignores the needs and psychology of people. Alas, bad design is everywhere, but fortunately, it isn't difficult to design things that are understandable, usable, and enjoyable. Thoughtfully revised to keep the timeless principles of psychology up to date with ever-changing new technologies, The Design of Everyday Things is a powerful appeal for good design, and a reminder of how--and why--some products satisfy while others only disappoint. Preface to the Revised Edition The Psychopathology of Everyday Things The Complexity of Modern Devices Human-Centered Design Fundamental Principles of Interaction The System Image The Paradox of Technology The Design Challenge The Psychology of Everyday Actions How People Do Things: The Gulfs of Execution and Evaluation The Seven Stages of Action Human Thought: Mostly Subconscious Human Cognition and Emotion The Seven Stages of Action and the Three Levels of Processing People as Storytellers Blaming the Wrong Things Falsely Blaming Yourself The Seven Stages of Action: Seven Fundamental Design Principles Knowledge in the Head and in the World Precise Behavior from Imprecise Knowledge Memory Is Knowledge in the Head The Structure of Memory Approximate Models: Memory in the Real World Knowledge in the Head The Tradeoff Between Knowledge in the World and in the Head Memory in Multiple Heads, Multiple Devices Natural Mapping Culture and Design: Natural Mappings Can Vary with Culture Knowing What to Do: Constraints, Discoverability, and Feedback Four Kinds of Constraints: Physical, Cultural, Semantic, and Logical Applying Affordances, Signifiers, and Constraints to Everyday Objects Constraints That Force the Desired Behavior Conventions, Constraints, and Affordances The Faucet: A Case History of Design Using Sound as Signifiers Human Error? No, Bad Design Understanding Why There Is Error Deliberate Violations Two Types of Errors: Slips and Mistakes The Classification of Slips The Classification of Mistakes Social and Institutional Pressures Reporting Error Detecting Error Designing for Error When Good Design Isn't Enough Resilience Engineering The Paradox of Automation Design Principles for Dealing with Error Design Thinking Solving the Correct Problem The Double-Diamond Model of Design The Human-Centered Design Process What I Just Told You? It Doesn't Really Work That Way The Design Challenge Complexity Is Good; It Is Confusion That Is Bad Standardization and Technology Deliberately Making Things Difficult Design: Developing Technology for People Design in the World of Business Competitive Forces New Technologies Force Change How Long Does It Take to Introduce a New Product? Two Forms of Innovation: Incremental and Radical The Design of Everyday Things: 1988-2038 The Future of Books The Moral Obligations of Design Design Thinking and Thinking About Design Acknowledgments General Readings and Notes References Index "Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "-- Provided by publisher One of the world's great designers shares his vision of'the fundamental principles of great and meaningful design', that's'even more relevant today than it was when first published'(Tim Brown, CEO, IDEO). Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them. Bad product design ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The author argues that good, usable design is possible and the rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time The Design of Everyday Things is a best-selling book by cognitive scientist and usability engineer Donald Norman about how design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience of using the object pleasurable. One of the main premises of the book is that although people are often keen to blame themselves when objects appear to malfunction, it is not the fault of the user but rather the lack of intuitive guidance that should be present in the design. "First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them"--Provided by publisher Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback.'Provocative.'--Time magazine