Generational selling tactics that work : quick and dirty secrets for selling to any age group

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group , thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.

Praise for Generational Selling Tactics That Work

"Anyone not closing 30 percent or more new sales after reading this important work is missing the best opportunity any business has had in a long time. Marston has laid out a clear path for understanding what makes each generation's communication preferences so easy to respond to. Marston just may have given us the sales tool that will catapult our sales to levels previously unimagined."
—Randy S. Dewing, Senior Business Solutions Manager, North America, Fortune 200 Company

"Cam Marston's latest work of genius on selling to generations is a must-have road map for every sales manager who wants to have the secret to closing a sale. This toolkit contains priceless wisdom on how to create customer engagement with all ages. Generational selling skills are as important to sales and marketing as they are to effective leadership. This book is a winner!"
—Phebe Farrow Port, SVP Global Management Strategies, The Estée Lauder Companies

"Generational Selling Tactics that Work is essential reading for anyone in sales or in the negotiation process, regardless of industry. With an understanding of the different generational characteristics, the salesperson or marketing manager is able to develop a more efficient sales and marketing message."
—Steven M. Anderson, Contract Marketing and Specialty Products Manager, GE Appliances

"I believe great salespeople have a commonality: they pursue tools that hone their skills so they can best serve their customers. Cam's easy-to-read, easy-to-understand, and easy-to-implement message should be a part of every sales representative's tool box."
—Bete Johnson, Director, Business Development, CareCredit

Make the sale to four key generations

All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong!

What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each.

• Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce
• Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other

Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.

All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In this book, the author reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. The book is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics Content: Selling and the generations : making a connection -- Snapshot of Baby Boomers -- Selling to Baby Boomers : the search for control -- Snapshot of Millenials -- Selling to Millenials : the search for connection -- Snapshot of Generation X -- Selling to Generation X : the search for truth -- Snapshot of Matures -- Selling to Mature : the search for quality -- Closing the deal : connecting and selling across generational lines. From the author of Motivating The "What's In It for Me?" Workforce. Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each.